Pointlogic Inks Data Deal with Acxiom to Bolster Commspoint
May 02 2016 - 9:00AM
Business Wire
Acxiom’s Audience Data Bridges the Gap between
Media Planning and Buying
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company today announced a new deal with
Pointlogic, a global leader in marketing analytics and software, to
bolster its Commspoint marketing solution. Commspoint streamlines
media buying and planning for brands and their agencies by helping
them to identify the optimal omni-channel marketing mix for their
goods and services. By leveraging Acxiom’s audience data in the
media planning process, marketers can now make more informed media
buying decisions and create greater efficiencies in engaging with
their intended audiences.
"With the explosive growth in advertising capabilities, planning
and buying media to optimize your clients’ investment is truly
becoming an art form,” said Jay Wofsy, managing director & vice
president, Sales at Pointlogic, a Nielsen Company. “As agencies and
brands increasingly leverage Acxiom’s data to super-charge their
campaigns, this deal will enable them to consistently plan and buy
media using the same data sets.”
In addition to bridging the gap between the media planning and
buying process, the Commspoint solution will allow marketers to
plan and research with the same audience data they use and purchase
for precision marketing, thereby reducing media spend waste.
“For more than 40 years, marketers and advertisers have trusted
the quality of Acxiom’s data to better plan media investments
across multiple channels,” said Rick Erwin, president and general
manager of the Acxiom Audience Solutions division. “Now
Pointlogic’s customers will have access to richer data at the onset
of their campaign planning, streamlining the media buying process
and adding a whole new level of engagement efficiency.”
Using Acxiom’s audience data, Pointlogic’s Commspoint users will
have access to a variety of premium data assets including:
- Reach:
Acxiom data matches to 95 percent of the U.S. population
(individuals and households)
- Options for Every
Need: 5,000+ pre-configured data sets tailored for all major
verticals, seasons and key marketing events
- Consistency
Across Publishers: Acxiom data is integrated with digital
marketing platforms and online publishers, ensuring you’re
targeting your intended audiences across the marketing
ecosystem
- Confidence in the
Data: World’s largest brands and agencies trust Acxiom as
their preferred data partner
- Omni-Channel: Acxiom data is highly accurate and
people-based, so it can be used via online and offline
channels
About Acxiom
Acxiom is an enterprise data, analytics and software as a
service company that uniquely fuses trust, experience and scale to
fuel data-driven results. For over 40 years, Acxiom has been an
innovator in harnessing the most important sources and uses of data
to strengthen connections between people, businesses and their
partners. Utilizing a channel and media neutral approach, we
leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
About Pointlogic, A Nielsen Company
Pointlogic is a global leader in bringing marketing planning
solutions to brands, media agencies and media owners across the
world. Our suite of sophisticated software helps clients maximize
ROI and empowers organizations through our combination of extensive
research and advanced analytics. These assets are the culmination
of decades of experience in the global marketing space working with
clients in over 100 countries.
Pointlogic, A Nielsen Company, is headquartered in Rotterdam,
The Netherlands, with additional offices in New York, Sao Paulo,
London and Singapore. For more information, visit
Pointlogic.com.
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AcxiomSherry Hamilton, 501-252-6029Corporate
Communicationssherry.hamilton@acxiom.com(GACXM)
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