NEW YORK, Aug. 4 /PRNewswire-FirstCall/ -- In commemoration of its 55th anniversary, Playboy (NYSE:PLANYSE:PLAA) recently selected six winners of its first-ever YouTube(TM) online talent search. The competition, which launched in April, invited hopeful Playboy models to post their videos on Playboy's casting channel on YouTube, the world's most popular online video community, allowing millions of people to discover, watch, and share originally created videos. Videos relating to the search generated millions of views on YouTube and Playboy.com and, now, pictorials of these six talented beauties will appear exclusively on Playboy.com beginning today -- with new features running every Friday for the next six weeks.
The six YouTube-search winners were honored with a trip to Los Angeles where they stayed at the world-renowned Playboy Mansion. During their stay, they participated in a Playmate test shoot, a fashion pictorial featuring Playboy's autumn/winter apparel collection, and a nude pictorial that will appear online. The test-shoot could result in one of the online winners being selected as a Playmate, perhaps even the prized 55th Anniversary Playmate for Playboy magazine's January 2009 issue. With this unprecedented online search, Playboy was able to receive submissions from all over North America rather than being limited to traditional on-location casting calls. Playboy.com and Holly chose the following online-video submissions as winners: 1. Jaime Bradford, 18, Phoenix, AZ
http://www.youtube.com/watch?v=0SVsToJgVBc 2. Autumn Adele, 25, Amelia Island, FL
http://www.youtube.com/watch?v=ho98DghPq2s 3. LaToya Howard, 21, Tulsa, OK
http://www.youtube.com/watch?v=6I1h3iBg-d8 4. Amy Lynn Grover, 24, Toronto, ON
http://www.youtube.com/watch?v=hH-b8BpLqYg 5. Mary Piemonte, 21, Chicago, IL
http://www.youtube.com/watch?v=ERN6H0-m1m8 6. Ashton Verrengia, 20, Austin, TX
http://www.youtube.com/watch?v=ptrecB2ZI9U To enter the contest, women visited Playboy's YouTube(TM) Channel (http://www.youtube.com/PlayboyCasting) to post a two-minute, non-nude video response to Holly's digital invitation. Then, the best videos appeared on Playboy.com where they were ranked by Playboy fans before Holly and Playboy's editorial team selected the winners. Full details, an FAQ, and rules for video submission can be found at http://www.playboy.com/pm55.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms, DVD and radio. Through licensing agreements, the Playboy brand appears in more than 100 countries on a wide range of consumer products, entertainment locations and retail stores. DATASOURCE: Playboy Enterprises, Inc.
CONTACT: Lisa Hagendorf, Director of PR, Digital Media, Playboy Enterprises, Inc., +1-212-261-4912, Web site: http://www.playboy.com/ http://www.playboy.com/pm55 http://www.youtube.com/PlayboyCasting
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