Pitney Bowes and IBM to Collaborate on Hybrid Cloud Location Services
March 25 2014 - 9:15AM
Business Wire
Pitney Bowes Location Services Among the
First APIs Available on IBM Codename "BlueMix"
Pitney Bowes Inc. (NYSE:PBI) and IBM (NYSE:IBM) today announced
a collaboration on IBM’s codename “BlueMix” platform-as-a-service
to develop new hybrid cloud location services that help businesses
unearth deeper connections between their customers, their
geography, and their networks to deliver more personalized services
and contextually relevant experiences.
IBM’s BlueMix is a new development environment that helps
clients and developers speed the adoption of hybrid clouds. The
initiative combines the strength of IBM software, third-party and
open technologies. BlueMix provides DevOps in the cloud – an open,
integrated development experience that scales to any level. Pitney
Bowes is among the first third-party solutions now available to
developers and companies on the new IBM BlueMix
Platform-as-a-Service (PaaS).
More than 1.2 billion people around the world today use Pitney
Bowes location intelligence solutions when they check in or use
location-sharing features on major social media platforms. Pitney
Bowes’ location intelligence suite of products offers the most
comprehensive capabilities to provide businesses with the ability
to visualize spatial data and understand relationships between
specific locations. Using advanced, hyper-accurate location data,
insurers can improve underwriting decisions, telecommunications
providers can better analyze network coverage and retailers can
deliver more targeted promotions to consumers, based on when and
where they are most likely to buy.
For Pitney Bowes, the partnership provides the opportunity to
expose key solutions, such as location-based services, e-commerce
fulfillment, Internet postage, and parcel management, through IBM’s
API Management to an extended ecosystem of innovators and
developers. It also speeds the availability of new services from
Pitney Bowes to vast new markets globally.
“Together, IBM and Pitney Bowes are developing a powerful lineup
of cloud services around mobile application development and
location intelligence,” said Steve Robinson, General Manager, IBM
Cloud Platform Services. “This open-platform collaboration will
inspire development that accelerates innovation and fosters
growth.”
“Companies need tools and expertise to manage and integrate
APIs, leverage location intelligence and customer data, and then
seamlessly extend their services to reach their customers via the
cloud and mobile devices,” said Roger Pilc, Chief Innovation
Officer for Pitney Bowes. “We look forward to delivering Pitney
Bowes digital commerce solutions on IBM’s BlueMix.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
About IBM Cloud Computing
IBM has helped more than 30,000 clients around the world with
40,000 industry experts. Today, IBM has 100+ cloud SaaS solutions,
thousands of experts with deep industry knowledge helping clients
transform and a network of 40 data centers worldwide. Since 2007,
IBM has invested more than $7 billion in 17 acquisitions to
accelerate its cloud initiatives and build a high value cloud
portfolio. IBM holds 1,560 cloud patents focused on driving
innovation. In fact, IBM for the 21st consecutive year topped the
annual list of US patent leaders. IBM processes more the 5.5M
client transactions daily through IBM's public cloud. For more
information about cloud offerings from IBM, visit
http://www.ibm.com/cloud. Follow us on Twitter at @IBMcloud and on
our blog at http://www.thoughtsoncloud.com. Join the conversation
#ibmcloud.
Pitney Bowes Inc.Carol Wallace,
203-351-6974Carol.wallace@pb.com@CarolWallacePRorIBMMike Azzi,
914-766-1561azzi@us.ibm.com
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