Pitney Bowes Survey Says Shoppers Want More Shopping and Shipping Options This Holiday Season
September 17 2015 - 8:00AM
Business Wire
Shoppers blend their physical and digital
worlds to demand flexible shipping and returns
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced the results of the 2015 Holiday Shipping Survey.
According to survey participants, most Americans plan to shop both
in-stores (94 percent) and online (92 percent) this holiday season,
with 94 percent of consumers planning to shop from a computer and
49 percent making purchases from a mobile device. Survey results
show consumers want options (an array of choices and alternatives
consumers may select to address shopping, shipping and returns
preferences).
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150917005124/en/
“Options are no longer a privilege during the shopping
experience. This holiday season consumers will expect the ability
to choose their preference,” says Christoph Stehmann, Chief
Operating Officer of Digital Commerce Solutions, Pitney Bowes.
“Retailers must focus on offering diverse options—whether for
shopping channel, shipping and return methods or even promotional
offers--in order to attract consumers throughout their shopping
experiences.”
In fact, 93 percent of consumers find shipping options to be an
important factor in their overall shopping experience (a 23 percent
increase from 2014). Overwhelmingly, 88 percent of those surveyed
find free shipping with a 5-7 day delivery to be more attractive
than paying a fee for a 1-2 day delivery.
Consumers are willing to do what it takes to meet the free
shipping threshold, with three in five respondents stating they
have increased their online spending in the past to qualify for
free shipping. Alternatively, 68 percent of online shoppers have
previously used a promotional code or coupon to receive a shipping
discount. Eighty percent say they’d also be more willing to
purchase online if they had a promotional code or coupon.
Additionally, 60 percent say they have increased their online
spending in the past to qualify for free shipping.
The majority of consumers suggest they’re more willing to shop
online during a sales event (61 percent), while 39 percent are more
willing to shop with retailers who offer a premium membership (a
paid-for membership that offers faster and cheaper shipping).
Once a retailer processes an online transaction, nearly all
shoppers (98 percent) track their packages for an estimated time of
delivery. The majority of shoppers track their orders via email (39
percent) compared to a mobile device (30 percent) or a retailer’s
website (28 percent).
When asked about return options, the majority of shoppers prefer
to return packages in a nearby store (39 percent). However, 38
percent prefer returning packages via a shipping provider, while
only one in five shoppers prefer to have a courier pick up a
package from their location. When it comes to gender preferences,
survey results show that 45 percent of women are more likely to
return a package in a nearby store, whereas 43 percent of men
prefer to return a package via a shipping provider.
While survey results suggest consumers will be seeking options
when it comes to shopping and shipping, they will also seek
opportunities to shop consistently across the holiday season. When
asked to select time periods in which consumers planned to do the
majority of their shopping, results show that:
- 30 percent will shop before
Thanksgiving
- 41 percent will shop from Thanksgiving
through Cyber Monday
- 26 percent will shop on Thanksgiving
and Black Friday
- 17 percent will shop on Cyber
Monday
- 13 percent on the weekend between Black
Friday and Cyber Monday
- 34 percent will shop during the month
of December
Methodology: The third annual Pitney Bowes Holiday Shipping
Survey was conducted by ORC International and polled over 1,000
U.S. adults on their attitudes toward shopping and shipping leading
up to the holidays. The survey was conducted online in the U.S. in
August 2015.
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative
products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150917005124/en/
Pitney Bowes Inc.Emily Simmons, 843-467-1071Manager
External RelationsEmily.simmons@pb.com
Pitney Bowes (NYSE:PBI)
Historical Stock Chart
From Mar 2024 to Apr 2024
Pitney Bowes (NYSE:PBI)
Historical Stock Chart
From Apr 2023 to Apr 2024