Pitney Bowes Named a Leader in Independent Report for Geospatial Analytics Tools and Platforms
August 31 2016 - 11:27AM
Business Wire
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced that the company has been recognized as a Leader in The
Forrester Wave™: Geospatial Analytics Tools And Platforms, Q3 2016.
This is the third market assessment in six months positioning
Pitney Bowes as a Leader, following The Forrester Wave™: Customer
Analytics Solutions, Q1 2016 and The Forrester Wave™: Master Data
Management, Q1 2016.
In this major market evaluation, Forrester recognizes Pitney
Bowes as being among geospatial vendors that were evaluated
for:
- Current offerings that include
architecture, analysis, and capabilities to serve a broad range of
users as well as prebuild solutions for horizontal and vertical
uses.
- Strategy for pricing and
acquisition, company and product road map, and ability to support
implementation.
- Market presence, including
customer numbers, revenue, and partners.
More specifically, Pitney Bowes received the highest scores
possible in: spatial data sources; enrichment data sources;
included enrichment data sources; cloud data sources; geocoding;
security; buffers; edges and polygons; multi-table editing;
labelling; grid analysis; time-series analysis; visualizations;
model deployment; integrations; line of business and BI analysts;
GIS professionals; and acquisition and pricing.
“Pitney Bowes delivers a scalable spatial solution connected for
commerce,” writes Rowan Curran, Forrester Research, in the report.
“Pitney Bowes offers a scalable spatial platform that GIS
professionals require, but the vendor also helps many other users
of geospatial technology and data accelerate adoption by leveraging
the power of its Spectrum Technology Platform and enabling its
wider software solutions with spatial capabilities.”
Forrester notes that the Pitney Bowes location intelligence
“solution focuses on scalable analysis, fast and accurate geocoding
(with additional contextual data delivered with the GeoEnrichment
capability), and an increasing empowerment of developers through
web-based APIs for infusing applications with additional spatial
data and location intelligence, such as local geosearch and
supporting data solutions.”
Bob Guidotti, President of Software Solutions, Pitney Bowes
says, “Most organizations today are using business intelligence
solutions to analyze business data, but few understand how spatial
data translates into enterprise systems and market insight. By
leveraging Pitney Bowes’ geospatial capabilities, built on the
Spectrum Technology Platform, businesses can do so much more with
their data. Not only can they analyze the data with more precision
and accuracy, but they can visualize patterns and relationships
that they would otherwise miss without mapping technology.”
The Spectrum Technology Platform is the foundation of Pitney
Bowes’ Identify and Locate solutions, which help organizations
identify customers and locate opportunities to enable commerce
across the full commerce continuum with speed and agility. By
accessing these solutions through the Pitney Bowes Commerce Cloud,
GIS professionals and developers can better aggregate, cleanse,
enrich and analyze data in ways that are contextually relevant; and
offer the ability to create a complete and accurate, single view of
a customer, pulling together data across disparate sources, to
better engage customers with best next action and drive a superior
customer experience.
About Pitney Bowes
Pitney Bowes (NYSE: PBI), is a global technology company
powering billions of transactions – physical and digital – in the
connected and borderless world of commerce. Clients around the
world, including 90 percent of the Fortune 500, rely on products,
solutions and services from Pitney Bowes in the areas of customer
information management, location intelligence, customer engagement,
shipping, mailing, and global ecommerce. And with the innovative
Pitney Bowes Commerce Cloud, clients can access the broad range of
Pitney Bowes solutions, analytics, and APIs to drive commerce. For
additional information visit Pitney Bowes, the Craftsmen of
Commerce, at www.pitneybowes.com.
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Pitney BowesEmily Simmons, 843-467-1071emily.simmons@pb.com
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