Pitney Bowes Expands Business in Australia with Global Retail Ecommerce Solutions
July 28 2016 - 12:05AM
Business Wire
Australian retailers and brands will sell
across borders with the Pitney Bowes Borderfree Retail Platform
Pitney Bowes Inc. (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced that it is expanding its business in Australia to provide
global ecommerce solutions to retailers looking to sell their goods
across international borders. With the Pitney Bowes Borderfree
Retail solution, Australian retailers will reach consumers in 220
countries and territories.
For nearly 40 years, clients in Australia have turned to Pitney
Bowes for solutions that provide simplicity and remove complexities
across the physical and digital worlds of commerce. Pitney Bowes
solutions help clients identify customers, locate opportunities,
enable communications, power shipping from anywhere to everywhere,
and manage payments.
“Australian retailers on the Borderfree Retail platform will be
enabled to offer consumers in other countries a seamless,
hyper-local experience,” said Lila Snyder, Executive Vice President
and President, Pitney Bowes Global Ecommerce. “Australian brands
have always been popular with consumers around the world. Now,
retailers can expand internationally to take advantage of growth
opportunities in global markets, and provide an outstanding
customer experience.”
Australian retailers see significant opportunities to sell to
consumers in other markets, but there are challenging complexities
to overcome. For international transactions, retailers must offer
easy payment and shipping options, provide fully landed costs, and
manage each order through customs. Pitney Bowes Global Ecommerce
solutions help clients address these complexities, so Australian
retail brands can implement their international expansion plans
with a localized approach for cross-border shoppers. Pitney Bowes
currently offers its global end-to-end cross-border platform to 285
retailers, and will soon be launching an international presence for
Sydney-based General Pants Co.
Paula Mitchell, General Manager, Ecommerce General Pants Co,
said, “We are very excited to be able to showcase what makes us so
well known in this market to the globe. Our exclusive product and
brand mix that you can’t get anywhere else in the country will now
be one click away from a whole new audience. With Pitney Bowes
technologies, consumers can now easily cross-border shop the latest
trends in Australian and international fashion with
confidence.”
Global cross-border online B2C sales are expected to reach $424
billion by 2021, according to Forrester data1. Consumers are
exploring more online global retailers as cross-border shopping
becomes easier, faster and more convenient. Cross-border shoppers
in the Asia Pacific region are expected to grow in double digits
over the next five years. With the Australian market positioned
relatively near the emerging Asian market, Australian retailers
could benefit with a cross-border ecommerce approach.
Cross-border shopping – and the Borderfree Retail experience –
is not new to Australian consumers. Australians are the most likely
of all global consumers (at 63%) to purchase products online from
retailers outside their own country2. And, for the 285 US and UK
retailers on the Borderfree solution, Australia ranks as a top
market for product sales. Now, Australian retailers will be able to
provide that same experience to consumers around the world.
The Pitney Bowes Borderfree Retail Solution is an integral part
of the Pitney Bowes Commerce Cloud, a commerce enabler, providing
access to solutions, analytics and APIs across the full commerce
continuum.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
1 Forrester Research, Inc., Online Cross-Border B2C Sales Will
More Than Double in the Next Five Years, Globally, Michael O’Grady
Forrester Blog post, May 2016.
2 Pitney Bowes Global Online Shopping Survey, 2015.
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version on businesswire.com: http://www.businesswire.com/news/home/20160727006528/en/
Pitney BowesKathleen Sweetapple, 61 2 9475
3522Kathleen.sweetapple@pb.comorCarol Wallace,
203-351-6974Carol.wallace@pb.com
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