Pitney Bowes Borderfree Brings More Coveted American Brands to Chinese Consumers Ahead of Holiday Season
November 20 2015 - 8:30AM
Business Wire
In response to Chinese consumers’ love for American brands, and
in advance of holiday shopping, Borderfree, now a part of Pitney
Bowes Inc. (NYSE:PBI), today announced that it will bring more
American fashions, sports apparel and lifestyle accessories to
online shoppers in China. Through an expanded partnership with Ant
Financial’s Alipay, it will now be easier for Chinese consumers to
buy even more coveted American brands directly from the retailers’
websites using localized payments.
“We are very focused on increasing our brand awareness in China
as well as growing our international e-commerce business. The
importance of an easy user experience, enabling customers to check
out using their preferred method, Alipay ePass, is key in driving
conversion. Through Borderfree, we are now able to offer this
service to our clients in China, allowing them to purchase with
confidence,” said Alex Bolen, CEO, Oscar de la Renta, LLC, of the
brand’s recent partnership with Borderfree.
Launched last year, the partnership also enables Alipay’s 400
million active, registered users to purchase products online
directly from additional retailers including Aéropostale,
Bloomingdale’s, Macy’s and Saks Fifth Avenue. In addition, brands
like MotoSport are now included in the program.
Borderfree’s program with Ant Financial removes currency and
logistics barriers and provides Chinese consumers with a seamless
shopping experience that is easy, safe and consistent with what
they know and trust. Chinese consumers can shop the merchandise at
the same retail prices offered to U.S. consumers, while receiving
Alipay’s fast, reasonably priced shipping, customs clearance, and
door-to-door delivery anywhere in China. They can also expect
faster shipping, while tracking packages directly from their Alipay
account.
China continues to be the top international market for online
shopping. EMarketer forecasts that China will account for just over
40 percent of the world's retail ecommerce sales this year.
Also, a recent 2015 Pitney Bowes Global Online Shopping Study
shows the U.S. remains to be the top shopping e-destination where
global consumers prefer to buy products from outside of their own
country, including shoppers in China.
“The ecommerce sector in China continues to be a major driver of
economic growth, as internet penetration and smartphone ownership
continue to increase,” said Lila Snyder, President, Global
Ecommerce, Pitney Bowes. “By gaining deeper insight on what local
shoppers in China want to buy and how they like to shop, U.S.
retailers can make international purchases not just possible, but
probable for overall global ecommerce success.”
“By expanding our partnership with Borderfree, we’re enabling
Chinese consumers to easily shop for products that can’t be found
in China, while uniquely avoiding the common challenges associated
with cross-broader transactions,” said Jingming Li, Group VP and
Head of U.S., Ant Financial Service Group. “We are very pleased to
be helping these brands expand into China, particularly as we head
into the busy holiday shopping season.”
Borderfree’s program with Ant Financial provides payment,
logistics service and marketing support to help global brands and
retailers connect with Chinese consumers.
Borderfree, a Pitney Bowes company, is a market leader in global
ecommerce, operating a technology and services platform that the
world’s most iconic brands rely on to expand globally and transact
with customers in more than 220 countries and territories and more
than 74 currencies worldwide. Borderfree manages all aspects of the
international shopping experience, including site localization,
multi-currency pricing, payment processing, fraud management,
landed cost calculation, customs clearance and brokerage and global
logistics services while maintaining the integrity of our
customers’ brand and the consumer experience. For further
information, visit Borderfree at www.borderfree.com
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151120005359/en/
Pitney Bowes Inc.Karen King, 203-351-6189Karen.king@pb.com
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