Pitney Bowes Adds Enhanced Big Data Management Capabilities to its Spectrum™ Technology Platform
March 12 2014 - 8:00AM
Business Wire
Delivers Trusted Insights Across the
Enterprise to Boost Customer Engagement and Competitiveness
Pitney Bowes Inc. (NYSE: PBI) today announced a new release of
its flagship Spectrum™ Technology Platform, providing integrated
data quality, data integration, master data management (MDM) and
analytics capabilities to help organizations address their Big Data
challenges from one, unified platform. This agile and flexible
platform is designed to help organizations extract more value from
their data to drive greater profitability, reduce risk and deliver
more personalized and contextually relevant customer
experiences.
In today’s fast-paced and competitive environment, businesses
are challenged with drawing actionable insights from growing data
sets locked in internal and external sources. A well-defined
customer information management strategy can help unlock the value
by optimizing interactions, reducing exposures and increasing
operational efficiency.
Using the Pitney Bowes Spectrum Technology platform, global
banks deliver personalized customer experiences across various
business channels by establishing a single customer identity across
the enterprise. Similarly, Pitney Bowes has helped retailers apply
this technology to increase the efficiency of their catalog mailing
process by over 50 percent, with improved accuracy and reduced
cycle time.
The benefit of this technology is that it allows clients to
deliver trusted data and insights in context across touch-points to
maximize the value of customer information. It does so by
aggregating, cleansing and consolidating data from disparate
sources and enriching it with corporate and third-party reference
data. This high-quality data is modeled as knowledge graphs, built
on graph database technology, which makes it easier for users to
view, retrieve and use the key insights for better
decision-making.
Knowledge graphs inherently provide the ability to create
multi-dimensional views of information to address specific needs of
various business stakeholders in organizations such as sales,
marketing and compliance. In addition, business stakeholders prefer
to view data in the context of their process and in-line with
appropriate governance policies. For example, a knowledge graph can
be used by a financial company to track a consumer’s spending
pattern or it can be used by an insurance company to visually
depict a customer’s risk profile.
“Clients today require more dynamic and flexible solutions to
help them manage their customer information,” said Navin Sharma,
Vice President of Product Management, Information Management
Software and Solutions at Pitney Bowes. “We have a long and
successful track record of providing our clients with technology to
better understand, service and cultivate customer relationships.
The new enhancements we have added to the Spectrum Technology
Platform will further ensure that clients are well-equipped to
unlock the value of their customer data where traditional
approaches have failed.”
Key capabilities in this new release are as follows:
- Visual Data Modeling:
Subject-matter experts model to the business outcome using an
intuitive "white-boarding" approach delivered via a web UI. This
provides an agile way to manage complex relationships and
hierarchies and support better collaboration between business and
IT functions.
- Process-centric Data Governance:
With access to corporate data as well as external sources at their
fingertips, business stewards are able to review and resolve issues
quickly. They can also capture and visualize data quality trends
against established key performance indicators (KPIs) to monitor
the health of the data assets in context of their processes.
- Big Data Readiness: With the
ability to handle large data sets, combined with advanced
clustering and in-memory caching, organizations can process large
volumes of data coming in at high velocity.
- Enhanced Entity Resolution:
Advanced search coupled with matching algorithms against
unstructured data, enables companies high-performance access to
disambiguated information for building 360 degree customer
views.
- Industry and Application
Certifications: In the new version, support for several new
standards and applications has been added. This includes support
for HL7, the healthcare information standard, latest versions of
SAP applications, NetSuite and postal certifications for CASS (US)
and SERP (Canada).
Already, a number of large clients in financial services,
insurance, retail and high-tech industries are implementing the
latest version of Spectrum Technology Platform. For more than 30
years, Pitney Bowes has provided information management technology
to companies across industries including financial services,
insurance, retail, telecommunications and public sector. To learn
more, visit
http://www.pb.com/software/Customer-Information-Management/Resources/.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
Pitney Bowes Inc.Lolita Verny-Acosta,
203-898-3697Lolita.vernyacosta@pb.com
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