STAMFORD, Conn., Oct. 7, 2015 /PRNewswire/ -- The NEW
Philips Sonicare For Kids power toothbrush with
Bluetooth® wireless technology and
interactive coaching app was specially designed for kids ages 4-12
to encourage a lifetime of healthy habits. So, who better to talk
about the experience of using this new technology than kids
themselves? That's why Philips Sonicare, the number one dental
professional recommended power toothbrush brand in the US, enlisted
its very own pint sized "focus group" to test the product and
describe their experience.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7623751-philips-sonicare-for-kids-toothbrush/
A series of digital videos, released today, capture the kids'
unfiltered, imaginative and humorous reactions to different oral
care topics. Guided by their very own coach, a fun and friendly
character named Sparkly, kids learn proper tooth brushing
techniques and are rewarded via the connected app. Getting a child
to brush their teeth properly and regularly can make the bathroom a
battle ground for parents, so Sparkly and the kid-friendly Philips
Sonicare toothbrush features were created to make this daily
activity more effective - and fun.
"Kids have such vivid imaginations that it was natural to enlist
their help to describe what it feels like to use the NEW Philips
Sonicare For Kids," said Alexander
Harris, Director of Marketing for Philips. "Our goal is to
create meaningful innovation that makes a real difference in
people's lives. In this case, a breakthrough product that builds
healthy habits and makes an everyday task more fun for kids and
parents alike."
The Philips Sonicare For Kids experience is changing the way
kids brush, with 98 percent of parents saying it's easier to get
their children to brush longer and better. With more than 500 brush
strokes per second and the ability to remove up to 75 percent more
plaque in hard to reach places than a manual toothbrush, the power
toothbrush's sonic cleaning power helps compensate for developing
techniques as children become better at brushing. It's equipped
with the same effective, patented sonic technology that is found in
all Philips Sonicare power toothbrushes that drives fluid between
teeth and along the gum-line for a gentle yet effective clean –
also great for kids with braces. Other features designed especially
for kids include:
- Eight Peel-and-Stick Designs inspired by
Sparkly for boys and girls, allowing children to customize
their toothbrush
- KidTimer gradually increases to two minutes to train
kids to brush for the dentist-recommended time
- Easy Grip Handle allows kids to brush independently or
with the help of a parent
Philips Sonicare For Kids is available now at Amazon, Target,
Walmart, Best Buy, and other retailers, with a suggested retail
price of $49.99. The app comes free
with the power toothbrush and is available to download on iPhone,
iPad, and Android.
Visit www.philips.com/sonicareforkids for more information and
check out www.sonicare.com to learn about the entire range of
Philips Sonicare power toothbrushes. You can also become a fan of
the brand on Facebook and Twitter.
Apple Inc® and
Bluetooth®:
iPhone and iPad are trademarks of
Apple Inc., registered in the U.S. and other countries. The
Bluetooth® word mark and logos are registered
trademarks owned by Bluetooth SIG, Inc. and any use of such marks
by Royal Philips is under license.
Other trademarks and trade names are those of their respective
owners.
About Royal
Philips:
Royal
Philips (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through
meaningful innovation in the areas of Healthcare, Consumer
Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of
EUR 21.4 billion and employs
approximately 105,000 employees with sales and services in more
than 100 countries. The company is a leader in cardiac care, acute
care and home healthcare, energy efficient lighting solutions and
new lighting applications, as well as male shaving and grooming and
oral healthcare. News from Philips is located
at www.philips.com/newscenter.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/philips-sonicare-teams-up-with-its-toughest-critic-yet---kids---to-put-its-newest-power-toothbrush-and-connected-app-to-the-test-300155827.html
SOURCE Royal Philips