Winning submissions will be produced for award-winning web site ShaveEverywhere.com
STAMFORD, Conn., Dec. 3 /PRNewswire/ --
Think you have what it takes to write a hilarious, bare-all script on the trials and tribulations of shaving below the neck ... and belt? Climb onboard the body grooming soap box and take a load off your chest (or back!). Philips Norelco wants you to tell the world about your best, worst or first time taking the trimmer south of the border.
Philips Norelco is teaming up with FunnyorDie.com to find the best body grooming tales in a new scriptwriting contest. Two lucky winners will have their scripts, or "Manalogues," professionally produced and posted to the award-winning ShaveEverywhere.com Web site.
Beginning December 3, 2008 and running through January 2, 2009 guys can submit their stories at http://www.shaveeverywhere.com/. Need a little inspiration? Check out the "Body Groomers Bare All" contest section on the Web site to see how the writers from FunnyorDie tackled this hairy topic.
Visitors to ShaveEverywhere.com will determine 10 finalists by popular vote from which two winners will be selected by the writers from the hit site, FunnyorDie.com. The grand-prize winner will receive an all-expenses paid trip to be on location in New York City for the script's production, and one runner-up will score a selection of Philips consumer electronics and personal care products.
Both winning videos will become a part of the new Bodygroom Manalogues series, a set of video shorts on ShaveEverywhere.com that chronicle the tales of everyday men from around the globe who have overcome follicle challenges big and small.
The Deets (or Official Contest Rules)
Starting in December, ShaveEverywhere.com will be refreshed with new submissions every 1-2 weeks. Beginning January 19, 2009 through February 13, 2009 visitors to the site can vote to determine the top 10 finalists. The grand prize and runner-up prize winners will be selected from these top 10 finalists by a panel of FunnyorDie writers on or around March 6, 2009. The grand prize winner will have his/her Manalogues script professionally produced and will have an all-expenses paid trip for two to the Manalogues shoot in New York City, back stage passes for two, guest director credit and a selection of Philips products. The runner-up prize is a professionally produced Manalogues video and a Philips Norelco product basket. Winning entries will be produced in April 2009 and the videos will go live on ShaveEverywhere.com in May 2009.
"Body grooming is very personal and at the same time something a lot of men share in common," said Jacopo D'alesssandris, senior director, marketing, Philips Norelco. "For two years we've been talking to guys about body grooming on ShaveEverywhere.com, now it's time to let them sound off to one another."
The "Body Groomers Bare All" contest supports the launch of Philips Norelco's new Bodygroom+ BG2030, which hit store shelves in September. A sleek update to the original Bodygroom BG2020, it features five customized length settings that offer men a total body grooming solution. The hypoallergenic shaving is ideal for even the most sensitive areas and it has simple switch heads for easy transition from shaving one area to another.
Philips Norelco Bodygroom+ is available nationwide at Amazon.com, Drugstore.com and Target for a suggested price of $49.99. For more information, visit http://www.shaveeverywhere.com/.
For further information, please contact:
Philips Consumer Lifestyle
Shannon Jenest
203-351-5769
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE:PHGNYSE:AEX:NYSE:PHI) is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 133,000 employees in more than 60 countries worldwide. With sales of US$42 billion (EUR 27 billion) in 2007, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at http://www.philips.com/newscenter.
About Funny or Die
Funny or Die (http://www.funnyordie.com/) is an award-winning Web site that has become one of the top destinations for comedy on the web. Over the past three months, the site has averaged over 6 million unique visitors per month, and over 100 million video streams per month. With hundreds of exclusive celebrity videos and a steady stream of huge viral hits, Funny or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix. Funny or Die's founders are Will Ferrell, Adam McKay and Chris Henchy. Judd Apatow is one of the site's principal partners.
DATASOURCE: Royal Philips Electronics
CONTACT: Shannon Jenest, Philips Consumer Lifestyle, +1-203-351-5769,
Web site: http://www.shaveeverywhere.com/
http://www.funnyordie.com/
http://www.philips.com/newscenter