PLANO, Texas, Jan. 26, 2015 /PRNewswire-USNewswire/ --
Attention party people, Super Bowl XLIX is around the corner and
it's time to make your mark. Tostitos, the brand known for bringing
the party, is headed to Arizona to
celebrate its role as the official chip and dip sponsor of the NFL
in a way only the Tostitos brand can - with the most unexpected,
over-the-top Super Bowl party experience fans have ever seen. From
Wednesday, Jan. 28 through Sunday, Feb.
1, party meets sport as the Tostitos brand challenges fans
to complete a series of larger-than-life party games and other
tailgating experiences for top party honors. So put your game face
on, get your smack talk primed and be ready to dial up the good
times – this isn't your average tailgate.
"Tostitos Party Blvd." will span two city blocks, establishing
itself as one of the ultimate party destinations in downtown
Phoenix, complete with Tostitos
chips and dips for party-goers to enjoy. Fans also can test their
speed, agility and humility as they tackle a variety of backyard
party games, including:
- Slingshot Blitz: A party game favorite reimagined as an
arcade-style experience complete with surprising special
effects.
- Double Dipper Dunk: A twist on the classic dunk tank, this game
invites participants to hit a target opposite them with a football,
which results in being "dunked" into a massive bowl of Tostitos
dip. Can you say, "yum?"
- Mega-Mecha Cornhole: The biggest and baddest game of beanbag
toss anyone could ever imagine – a true test of man vs.
machine.
"All season long, we've challenged Tostitos fans to show us
their party awesomeness – from the videos they've posted online, to
our in-stadium tailgates throughout the season. Our fans proved
time and again, they have what it takes to party like pros," said
Jeff Klein, vice president of
marketing, Frito-Lay, North
America. "With Tostitos Party Blvd. we're wrapping up this
NFL season with one final party for the ages – complete with
awesome fans, over-the-top games, delicious snacks and two NFL
greats to kick off the festivities. We can't wait to see what our
fans bring to Phoenix this week – game
on."
NFL GREATS JOIN THE PARTY
Joining the Tostitos brand
for this one-of-a-kind experience will be Philadelphia Eagles Head
Coach Chip Kelly who earlier this
year relinquished his unofficial title as the "Official
Chip of the NFL" to Tostitos, the official "Official
Chip and Dip Sponsor of the NFL" through a series of humorous
digital shorts available online since early January.
Also joining for the fun will be NFL legend LaDainian Tomlinson, arguably one of the
greatest players of the game and a guy who knows a thing or two
about an awesome tailgate party. Tomlinson, who spent 11 successful
seasons as an NFL running back playing for the San Diego Chargers
and New York Jets, became the NFL MVP in 2006, was selected to five
Pro Bowls, named an All-Pro three times, and won two rushing titles
(2006 and 2007). Kelly and Tomlinson will be on hand, offering tips
and coaching fans as they take turns testing their own skills on
each party challenge.
DIALING UP HOMEGATES ACROSS THE COUNTRY
Fans who can't
make it to Arizona can still get
in on the Tostitos Party Blvd. action. Follow @Tostitos to see the
latest highlights.
And the party doesn't stop there. Whether fans are throwing a
tailgate of their own, or just hosting some friends to watch the
game, the Tostitos brand has party-goers covered with a variety of
chips and dips that will turn any gathering into a full-on
celebration. This includes two new additions to the Tostitos
portfolio: Tostitos Rolls! tortilla chips and Tostitos Dip-etizers
dips.
- NEW Tostitos Rolls! tortilla chips are made for dipping
and dunking with a unique, tube-like shape and hearty crunch, sure
to dial-up the fun factor of any gathering.
- NEW Tostitos Dip-etizers dips come in two delicious
flavors, Cheesy Spinach and Artichoke and Mexican Style Four Cheese
Queso. Packaged in re-heatable, re-sealable bowls, they can go from
pantry, to microwave, to party spread in minutes.
For more details on Tostitos Party Blvd., including information
on how to participate, please visit www.Tostitos.com, follow
@Tostitos and check us out at Facebook.com/Tostitos.
To check out the Tostitos brand ousting Chip Kelly as the "Official Chip
of the NFL," visit www.youtube.com/user/tostitos.
About Tostitos
The Tostitos brand is one of the many brands that make up
Frito-Lay North America, the
$13 billion convenient foods business
unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay,
PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade
and Tropicana. Learn more about Frito-Lay at the corporate Web
site, http://www.fritolay.com/, the Snack Chat blog,
http://www.snacks.com/ and on Twitter at
http://twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by
consumers one billion times a day in more than 200 countries and
territories around the world. PepsiCo generated more than
$66 billion in net revenue in 2013,
driven by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1 billion each in estimated annual retail
sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth in shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
Follow PepsiCo:
- Twitter (@PepsiCo)
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SOURCE PepsiCo