Performance Horizon Expands Mobile Web and App Measurement Technology Capability
November 26 2015 - 6:00PM
Business Wire
Performance Horizon Mobile Measurement Kit™ and
Smart Redirects™ enable advertisers to expand their
performance-based partner marketing programs to the mobile
world
Performance Horizon, the global leader in digital partner
marketing, today added new platform functionality that supports
deep linking and conversion measurement across display, mobile web
and mobile apps.
Via a fully documented software development kit (SDK), the new
mobile functionality allows advertisers to optimize mobile
campaigns, reward digital marketing partners based on app installs
and in-app purchases, cooperate closely with leading partners, and
learn from actionable insights regardless of how and where the
customer converted.
With Smart Redirects, the technology ensures that a customer
experiences the most appropriate journey for the path-to-purchase
(site, mobile site, or app). Specifically, if a customer does not
have the advertiser’s app installed, they get a choice - either
stay on the mobile website or engage with the app. The SDK supports
measurement for iPhone™ and Android™ devices, including new support
for iPhones with iOS9.
The new Mobile Measurement Kit and Smart Redirects features
enable advertisers to:
- Track every type of mobile event from
app downloads and sign-ups through in-app purchases, bonuses and
upgrades worldwide
- Customize the user experience with
mobile deep linking to specific content - leading to more lucrative
mobile spend
- Identify trends by partner as they
happen and modify activity in real time with their most valuable
mobile partners
- Collaborate with mobile partners to
improve their performance with shared insights
- Simplify mobile app marketing
activities with partner pay outs in over 45 currencies
“Mobile ecommerce traffic and conversions continue to rise year
over year and drive significant revenue gains for brands today,”
said Marco Botticelli, Head of Product for Performance Horizon. “We
added adaptive technology for mobile app measurement to help
advertisers address this reality and improve margins by seamlessly
expanding their digital partner marketing programs to the world of
mobile apps while taking advantage of the most advanced standard in
mobile measurement.”
Major brands in travel, retail, finance and digital content rely
on the Performance Horizon platform to drive new customer
acquisition, revenue increases and profitability gains through
their online partners. This includes the ability to optimize
partner performance, deploy creative, manage partner and product
spend, easily integrating data into existing workflows and systems,
as well as process partner payments globally.
The Mobile Measurement Kit and Deep Linking capability are
available in Beta for all Performance Horizon clients. The SDK can
be requested via the client delivery team.
For information about how your company can benefit from
Performance Horizon and to request a demo, visit
www.performancehorizon.com.
About Performance Horizon
Performance Horizon, the leading provider of SaaS solutions for
digital partner marketing, enables brands to directly connect with
their marketing partners to dramatically increase customer
acquisition and drive high margin revenues from online marketing
channels. With offices in the U.S., U.K., Japan and Australia,
Performance Horizon's platform drives $3B+ in advertiser top line
revenues across 125,000 marketing partners in over 170 countries.
Performance Horizon is backed by top-tier investors, including
Mithril, Greycroft Partners and DN Capital. For more information,
visit www.performancehorizon.com and follow us @tweetphg.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151126005402/en/
Media:Indicate MediaPeter Moran,
347-880-2895peter@indicatemedia.com