Perfect365 Exposes Dirty Little Secret Cosmetics to Millions of Makeup Lovers
September 26 2016 - 1:16PM
Business Wire
Partnership Allows Millions of Makeup
Enthusiasts to Try-on and Buy Dirty Little Secret Makeup From Their
Phones
Perfect365®, the free makeup and beauty app loved by celebrities
and more than 80 million users that is leading the digital beauty
evolution, today announced a partnership with Dirty Little Secret
Cosmetics. Now millions of Perfect365 users can engage and
experiment with professionally designed looks created with Dirty
Little Secret Cosmetics line and try them on instantly using the
live mirror, all within the Explorer community. Explorer opens up
exciting new possibilities for makeup artists rising on the social
scene and independent makeup brands. Perfect365 exposes users to
the brands by allowing them to try on makeup looks in real-time and
learn how to recreate the looks in real-life with videos and
step-by-step tutorials.
Dirty Little Secret Cosmetics will roll out five looks in
Explorer, including “ModernDay”, “UptownGirl”, “SexySultry”,
“Golden”, and “SassyVixen.” “Modern Day” will also be available in
Perfect365’s Photo Makeup section, where makeup lovers can try the
look on their selfies. The looks range from soft and natural looks,
to vixen red lips and smoky eyeshadows.
Dirty Little Secret Cosmetics is an independent makeup label
focused on offering women the latest in makeup styles at an
affordable price. The company’s philosophy is to empower women to
feel and look beautiful without breaking the bank.
“As the leader in the digital beauty evolution, we are dedicated
to creating a community for makeup users to engage and experiment
with a wide variety of makeup brands at every price point. We are
excited to work with Dirty Little Secret Cosmetics and welcome them
into our Explorer community. Allowing users to try on makeup
digitally before they buy is the next major step in linking today’s
makeup lover with the beauty brands they love,” said Vickie Wei,
Director of Marketing, Perfect365.
Perfect365 is one-of-a-kind because it uses advanced Face
Detection technology that allows for the most accurate virtual
makeup placement possible, both on photos and in live video. As a
result, any makeup design looks realistic because the app knows
exactly where eyeshadow should be applied, how to contour the
cheekbones and even where to place eyeliner. With more than 200
one-tap makeup looks, over 20 customizable makeup and tweaking
tools, Style it! clothing and accessory recommendations, hair
styles, and step-by-step tutorials for recreating looks in
real-life, Perfect365 has become the go-to app for selfie, makeup
and fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’
fully customizable digital platform, allowing users to try on looks
from GSN’s hit TV show Skin Wars,
Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users
also benefit from the app’s “try before you buy and apply” digital
makeup looks from top brands including celebrity makeup artist
Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy,
and the fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty
platform for consumers and businesses, Perfect365 seeks to actively
engage in partnerships with beauty brands, retailers and artists.
For more information about product partnership opportunities,
please contact bd@perfect365.com. For more information about makeup
artist and indie brand partnership opportunities, please contact
beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and
screenshots, please visit perfect365.arcsoft.com. The app is
available for iOS (iPhone, iPad), Android (phone and tablet) and
Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at
www.facebook.com/Perfect365 on Facebook.
© 2016 ArcSoft, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of ArcSoft, Inc. in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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