People's Liberation, Inc. (OTCBB:PPLB), designer of high-end casual
apparel under the brand names People's Liberation™
and William Rast™, today announced that it has
signed a new distributor agreement with Subranded / The Clear Agency for
the distribution of People’s Liberation and
William Rast brand products on an exclusive basis in United Kingdom and
Ireland through December 2010.
“Following up on our recent William Rast
distributor arrangements in Europe, we believe we have found in
Subranded the right distributor to maximize the success of our men’s
and women’s brands in the U.K. and Ireland,”
commented CEO Colin Dyne. “With its
state-of-the-art logistical capabilities, new showrooms and high-fashion
connections, The Clear Agency will be able to bridge the identity of our
brands with the exclusive U.K. and Ireland retailers that can showcase
and merchandise our brands the best.”
Based in London, Subranded recently formed The Clear Agency to service
the premium fashion niche with over 40 years of combined experience in
sales, marketing, public relations, retail, design, production,
advertising and finance. Tony Bennett, Managing Director of The Clear
Agency, stated, “We are delighted to have
captured these sought-after brands. Though each has its own distinct
handwriting, both William Rast and People’s
Liberation brands are world renowned and possess all the essential
ingredients the consumer could wish for. These brands are a perfect fit
for The Clear Agency and we look forward to replicating the brands’
universal success here in the UK and Ireland.”
ABOUT WILLIAM RAST AND PEOPLE’S LIBERATION
Los Angeles-based People’s Liberation
designs, markets and sells premium contemporary apparel under the brand
names People's Liberation™ and William Rast™.
The clothing consists of premium denim, knits, wovens and outerwear for
men and women. In the United States, the company distributes its
merchandise to better department stores and boutiques, including
Nordstrom, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, and Fred
Segal. Outside the U.S., its products are sold directly and through
distributors to better department stores and boutiques in Canada, Italy,
Switzerland, Austria, Germany, the United Kingdom, Ireland, Greece,
Cyprus, Belgium, the Netherlands, Luxembourg, Russia and Scandinavia.
The Company also sells merchandise on its website www.williamrast.com.
FORWARD-LOOKING STATEMENTS
Except for historical information contained herein, the statements in
this release are forward-looking and made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are inherently unreliable and actual results
may differ materially. Examples of forward looking statements in this
news release include statements regarding distributor’s
ability to maximize the success of the company’s
men’s and women’s
brands in the U.K. and Ireland, the distributor will be able to bridge
the identity of our brands with the exclusive U.K. and Ireland retailers
and that both the William Rast and People’s
Liberation brands are world renowned and possess all the essential
ingredients the consumer could wish for. Factors which could cause
actual results to differ materially from these forward-looking
statements include the company's ability to maintain customer and
strategic business relationships, the impact of competitive products and
pricing, growth in targeted markets, the adequacy of the company's
liquidity and financial strength to support its growth, and other
information that may be detailed from time to time in the Company's
filings with the United States Securities and Exchange Commission. The
Company undertakes no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise.
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