PARK CITY, Utah, Dec. 19, 2014 /PRNewswire/ -- RIESTER, one of the
largest marketing firms in the western United States, was selected by the Park City
Chamber of Commerce/Convention & Visitors Bureau to assist in
creating new advertising campaigns to promote Park City as a preferred destination for
tourism.
"Having a local agency with employees who work and play in
Summit County is a huge benefit,"
said Cathy Miller, vice president of
sales and marketing for the Park City Chamber/Bureau. "RIESTER's
strategic thinking, on-target creative and media buying strength
along with their proven track record led to a unanimous decision by
our Marketing Council."
During the past several months, the Park City Chamber/Bureau
reviewed proposals from eight marketing companies. Four finalist
firms were given an assignment based on Park City's actual tourism marketing needs.
The Park City Chamber/ Bureau Marketing Council evaluated each
finalist firm's response to the assignment during oral
presentations before selecting RIESTER.
"We are honored to work with the incredibly talented and
charismatic Marketing Council of the Park City Chamber/Bureau,"
said Tim Riester, president and CEO
of RIESTER. "It is not often that we have the opportunity to share
professionally a place that has been such a treasured part of our
lives and means so much to our families."
The formal partnership will begin in January 2015.
About Park
City
Park City is
North America's most accessible
mountain recreation destination, located 35 minutes from
Salt Lake City International
Airport. Home to three world-class resorts – Canyons Resort, Park
City Mountain Resort and Deer Valley Resort – that combined,
offer skiing on more than 9,000 acres, 400 trails, numerous bowls
and terrain parks. Park City has
over 100 lodging properties including large multi-family private
homes, bed and breakfast inns, condominiums and full-service
hotels. For more information, please visit
www.visitparkcity.com.
About RIESTER
As one of the largest marketing firms in
the Western United States, RIESTER
has offices in Park City,
Los Angeles and Phoenix. The firm was listed among Forbes'
"Top 100 Global Agencies that Know Social Media and Google."
It is the agency of record for multiple tourism accounts including
ARAMARK Parks & Destinations, Casino Arizona, Hearst Castle and
Talking Stick Resort. It also represents some of America's most
recognized brands such as Berkshire Hathaway Energy, Chi Chi's, HERDEZ, Hormel Grocery Products,
Idahoan Foods, La Victoria, McDonald's, MidFirst Bank, Nationwide
Insurance, Valeant Pharmaceutical Company, Under Armour, United
Healthcare and Zeltiq Aesthetics.
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SOURCE RIESTER