Paramount Pictures Heats Up “BAYWATCH” Film Release with Partner Campaigns
May 25 2017 - 9:08PM
Business Wire
Under Armour, Sprint,
Samsung, Rockstar, Bloomingdales among Brands on Board for Tie-Ins
with New Movie Releasing May 25
With the new BAYWATCH movie headed into theaters, Paramount
Pictures announced today a list of brand partners and licensees
with promotional programs taking full advantage of the pop culture
hit franchise.
“These partnering companies have truly tapped into the comedic
tone and iconic beach lifestyle that is the new BAYWATCH movie,”
said LeeAnne Stables, President, Worldwide Marketing Partnerships
& Licensing at Paramount Pictures. “From the hilarious spots
with the Sprint lifeguard on a jet ski saving customers money on
their cell phone bills, to Samsung promoting the water resistant
capabilities of the Galaxy S8 with floating phones, and
Bloomindales offering a national promotion of their swimwear – it’s
all building on the excitement for the film release this
weekend.”
The list of participating brands include:
- UNDER ARMOUR - created the iconic
custom swim suits and life guard gear seen in the film, and is
offering inspired-by apparel and swimwear on UA.com and at select
Under Armour Brand House stores.
- SPRINT - features custom
BAYWATCH-themed “SprintWatch” digital spots helping customers save
money with Sprint's Unlimited Plan.
- SAMSUNG - offering a special promotion
of the waterproof Galaxy S8 this weekend at their Samsung 837 event
location in NYC whereby consumers will reach into a pool of
submerged phones to reveal their movie themed prize.
- BLOOMINGDALES – the National retailer
has decked NYC 59th Street flagship store windows with a BAYWATCH
themed interactive display, produced a swimwear fashion show hosted
by the film’s star Ilfenesh Hadera, and offering BAYWATCH gift with
purchase of swimwear at all their store locations.
- MASTERCRAFT - whose boats are featured
prominently in the film, have in-dealership promotional campaign,
movie ticket giveaway plus digital and print media.
- COAST SOAP - featuring special edition
BAYWATCH packaging on their classic scent Coast 8-bar and body wash
products sold at retail locations nationally and the “Coast $5,000
Always to the Rescue” sweepstakes offering a lucky consumer the
chance to win a trip to Miami!
- CRUNCH GYM - offering a two month
BAYWATCH Beach Body group class work-out program exclusively at
select locations in NY, LA, Miami, and San Francisco, and will also
host movie-themed in-club takeover nights complete with ticket
giveaways, photo opportunities, and a sweepstakes!
- ROCKSTAR ENERGY DRINK - features a
national sweepstakes alongside in-store signage and a digital
campaign.
In addition to the brand partner campaigns, a new roster of
BAYWATCH movie licensees has developed products themed to the film.
These top-tier companies (by category) include:
Apparel & Accessories: Under
Armour, TSI, ACDC, Sugar Clothing, Ron Robinson, Freeze, Tipsy
Elves, Hybris, NTD Apparel, Santex Moden, Carneiro & SA,
Bespoke Technologies, H&M, Primark
Footwear: BM Fashion UK
Beach Towels & Bags: Franco,
Skybrands
Sunglasses: Knockaround
Health, Beauty & Personal Care:
Cinema Secrets, Nail Alliance, Million Dollar Tan, Co-brand
Costumes: Rasta Imposta &
Smiffy’s
Novelties: Surreal
Die-cast: Greenlight
Collectibles
Wall Decor, Posters & Standees:
Pyramid, Trends, ACCO Brands, Advanced Graphics
In-Theater: Zinc
Mobile: Big Fish Casino Social
Slots
About Paramount Pictures
Corporation
Paramount Pictures Corporation (PPC), a global producer and
distributor of filmed entertainment, is a unit of Viacom (NASDAQ:
VIAB, VIA), a leading content company with prominent and respected
film, television and digital entertainment brands. Paramount
controls a collection of some of the most powerful brands in filmed
entertainment, including Paramount Pictures, Paramount Animation,
Paramount Television, Paramount Vantage, Paramount Classics,
Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations
also include Paramount Home Media Distribution, Paramount Pictures
International, Paramount Licensing Inc., and Paramount Studio
Group.
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version on businesswire.com: http://www.businesswire.com/news/home/20170525006191/en/
Paramount Pictures CorporationKatie Martin
Kelley323-956-2821kmk@paramount.com
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