Panache, the video advertising delivery-platform pioneer, today
announced new technologies being used by industry-leading companies to
drive creative and lucrative advertising formats into video.
Panache’s patent-pending technology platform
connects video publishers, advertisers, and ad networks through an
innovative media mapping technology that enables delivery of all ad
formats into video on the Web, television, IPTV, and handheld devices.
With one simple solution, Panache simplifies technical and operational
complexity and helps monetize video regardless of distribution channel
or technology platform.
“The current flux of video distribution and
consumption options is challenging networks, publishers and advertisers
on how to scale and operationalize new video monetization models,”
said Steve Robinson, CEO of Panache. “Our
customers have gained a significant competitive advantage by adopting a
technology that allows quick and effective ad delivery of all new
standard and emerging ad formats to all major video platforms.”
Panache Pure-Play Technology
Panache is an innovative media mapping and delivery technology. Panache
makes it simple to create a media map which defines where, when and how
advertising should be displayed across the timeline of a video. The
specific advertising is determined by external ad serving and targeting
systems that communicate seamlessly with Panache’s
media maps. Media maps follow the video content to any third-party video
player or technology, making it easy to deliver advertising and monetize
content no matter how video is distributed or syndicated.
“With Panache, video publishers can now
deliver advertising regardless of what technology is being used.
Advertisers don’t care if you are watching
shows on TV, the Internet, a handheld or a downloaded player,”
said Robinson. “What they care about is being
able to put their most effective advertising and formats in front of the
viewer.”
Panache currently works seamlessly with technologies such as Adobe
Flash, Adobe Media Player, Microsoft’s
Silverlight, select IPTV platforms and Cable’s
tru2way™ set-top boxes.
“Success in online video hinges on the
flexibility to follow the consumer,” said
Anton Denissov, a video analyst at the Yankee Group. “Consumers
can watch video on a TV, a computer, a mobile phone or a portable
device. Advertisers need a universal solution to allow their ads to
follow the consumer cost-effectively, regardless of the medium.”
Panache in Action
To validate its pivotal role in enabling video publishers, ad networks
and advertisers to monetize video consumption, Panache is sharing how
several large brands, including Break Media, CPX Interactive, Cypress
Consulting, Gorilla Nation and thePlatform, who implemented its
technology early have already realized a significant return on
investment.
-- Break Media, the leading online media company for men, calls
Panache a robust platform to monetize the video content on its site
and across its advertiser network.
"Break Media enables advertisers to reach the elusive, young male
demographic with an unprecedented combination of quality, scale, and
loyalty," said Keith Richman, chief executive officer, Break Media.
"With Panache's groundbreaking technology, we are able to further
our value proposition to advertisers by offering the flexibility of
creating any type of ad experience in a matter of hours, not weeks."
-- "Partnering with hundreds of media companies over the years, we
know firsthand that as the market has matured, so too has the
demand for highly flexible solutions that remove constraints and
embrace different technology paths to online video delivery," said
Jordan Friedman, senior business development manager at
thePlatform. "With Panache, our customers have even greater choice
in implementing a customized solution that connects their video
strategy with their advertising needs."
-- Cypress Consulting, with prominent customers such as CBS,
Comcast, College Sports Television, Microsoft, Starbucks, New
Orleans Saints, and Seattle Supersonics, is sharing the Panache
advantage.
"Panache's technology allows Cypress to help customers realize
additional revenue opportunities for online advertising," said Nate
Thompson, Cypress Consulting's president and CEO. "The overlay, or
in-video, advertising model makes possible targeted and rich
advertising opportunities. These opportunities are not possible in
existing banner and video roll formats."
About Panache
Founded in 2006, Panache is a
privately held company headquartered in Los Angeles. The Panache
technology enables Internet video sites and networks to dynamically
deliver any ad format directly into video content from a third-party ad
server or ad network. Ad formats can be generated and delivered to
viewers based on profiling and behavioral targeting, resulting in a
highly customized experience for the user and a highly scalable model
for the video publisher. With Panache, ad formats are completely
detached from the video player, allowing publishers to create and deploy
new advertising formats in minutes without engineering resources. Panache’s
patent-pending solution makes it easy to deliver advanced interactive
advertising to all video-distribution channels, including broadband,
television, IPTV and other emerging technologies.
For more information, visit http://www.panachetech.com.
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