Pampers, Together with the Association of
Women’s Health, Obstetric and Neonatal Nurses (AWHONN) and the
National Association of Neonatal Nurses (NANN), Will Honor Three
Exceptional Nurses for the Touches of Love They Provide to
Babies
Pampers Swaddlers, the #1 Choice of U.S. Hospitals*, announces
its second annual Pampers Swaddlers Thank You Nurses Awards,
developed with the Association of Women’s Health, Obstetric and
Neonatal Nurses (AWHONN) and the National Association of Neonatal
Nurses (NANN). The program, which celebrates the essential role
nurses play in facilitating strong relationships between newborns
and their parents, opens its nominations today to honor nurses
across three care categories: Labor & Delivery, Neonatal
Intensive Care Unit (NICU) and Postpartum.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161121005668/en/
“From holding their hands during labor to teaching new parents
how to change a diaper, nurses provide countless touches of love to
babies and their families,” said E. Yuri Hermida, Vice President,
North America Baby Care, P&G. “Nurses encourage the bonds
between babies and their families as well as the happy, healthy
development of babies right from the start. As a brand that has
been trusted by nurses for 40 years, we are honored to show our
appreciation to nurses for all they do.”
Now through January 27, 2017, Pampers invites parents,
co-workers, family members and friends to say “thank you” to
extraordinary nurses by submitting a nurse nomination at
www.pampers.com/thankyounurses. Three winning nurses in the care
areas of Labor & Delivery, NICU and Postpartum will be
announced during Nurse Appreciation Week, beginning May 8,
2017.
“Parents look to their nurses to help them through all of their
baby’s first moments – from the cries and hiccups to feeding,
burping, diapering and everything in between. It’s nurses who truly
help new moms and dads transition into parenthood and provide
touches of love that put them at ease,” said AWHONN CEO Lynn
Erdman, MN, RN, FAAN. “We are excited to join forces with Pampers
for another year of the Thank You Nurses Awards and help recognize
the nurses who care for babies and their families. We also
encourage everyone to get involved and nominate a special nurse who
has touched your baby or family’s life.”
For more than 50 years, Pampers has been dedicated to every
baby’s happy, healthy development, and has been trusted by nurses
since the brand began working closely with hospitals 40 years ago.
This long-standing relationship and respect for nurses is why
Pampers launched the Thank You Nurses program in 2015 and why
Pampers continues to work closely with hospitals and nurses to
improve its products.
More recently, Pampers introduced the new Pampers Preemie
Swaddlers Size P-3 diaper, designed in partnership with NICU nurses
for the most vulnerable premature babies weighing as little as 1
pound (500 grams). Pampers commemorated this advancement with the
Pampers “Touches of Love” campaign this fall, celebrating all
babies, especially those in the NICU, and those who care for them –
including the nurses who provide essential touches of love to help
with baby’s growth and development.
“The incredibly skilled and compassionate nurses who care for
patients and families in the NICU are truly remarkable,” said Lori
Brittingham, President of the National Association of Neonatal
Nurses. “We are honored to have the opportunity to celebrate the
efforts of neonatal nurses through our partnership with Pampers on
the Thank You Nurses Awards. The work neonatal nurses do
expands well beyond the clinical care that they
deliver. Helping high-risk infants grow and develop, and
supporting and facilitating strong relationships between babies and
their families is crucial. We hope that NICU staff and families
will take the opportunity to recognize extraordinary NICU nurses by
nominating them for this prestigious award.”
When the Thank You Nurses Awards winners are announced in May,
they will receive a one-year membership to AWHONN or NANN,
including attendance at the respective organization’s annual
convention, a scholarship, a P&G care package, and more. Also,
in honor of these nurses, three additional Pampers Swaddlers
scholarships will be made available through AWHONN to help nurses
from underrepresented groups complete their studies toward a Master
of Science in Nursing degree.
Full prizing details are available at
www.pampers.com/thankyounurses.
About Pampers Swaddlers
Pampers Swaddlers is the #1 Choice of U.S. Hospitals* and the
first diaper worn by millions of babies. Pampers Swaddlers wraps
baby with premium comfort, protection and blanket-like softness,
helping to take care of babies during all the precious first
moments they share with their parents. Pampers Swaddlers is
Pampers’ softest diaper and provides a wetness indicator and absorb
away liner on all sizes for up to 12 hours of comfort and
protection. Pampers Swaddlers are available in sizes P-6 at
retailers nationwide and online at www.pampers.com. Pampers Preemie
Swaddlers in sizes P-1, P-2 and P-3 are available to hospitals
across the U.S. and Canada.
About Pampers®
For more than 50 years, parents have trusted Pampers to care for
their babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Rewards program, and find
ideas and information to help your baby get the most out of love,
sleep and play.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About AWHONN
Since 1969, the Association of Women's Health, Obstetric and
Neonatal Nurses (AWHONN) has been the foremost authority promoting
the health of women and newborns and strengthening the nursing
profession through the delivery of superior advocacy, research,
education, and other professional and clinical resources. AWHONN
represents the interests of 350,000 registered nurses working in
women's health, obstetric, and neonatal nursing across the United
States. Learn more about AWHONN at www.awhonn.org.
About NANN
As the voice for neonatal nurses, NANN has supported its members
and advanced the profession by providing opportunities to influence
care for neonates and their families, collaborate with leaders and
peers in their field, and gain clinical knowledge to improve their
daily practice for over 30 years. Today, more than ever before,
high-risk neonates have a better chance of thriving because of the
advances in medicine and the skilled neonatal nursing care they
receive. The National Association of Neonatal Nurses stands behind
these nurses, providing the professional and educational support
they need. Learn more about NANN at www.nann.org.
____________________________
*Based on sales of the newborn hospital diaper
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161121005668/en/
P&G Baby Care CommunicationsHeather Valento,
513-945-0705valento.hh@pg.comorMSLGROUP (for Pampers)Diana Hitzig,
646-500-7686Diana.Hitzig@mslgroup.com
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