STAMFORD, Conn., July 1, 2015 /PRNewswire/ -- Beauty and personal
care company, PDC BRANDS, has added two more leading trademarks to
its growing portfolio of top-selling consumer-goods brands.
Founded in the early eighties with roots in affordable fine
fragrances, PDC BRANDS has doubled their sales and profits since
joining forces with Boston based
private-equity firm, Yellow Wood Partners, in late 2012. PDC
BRANDS is emerging as a leading purveyor of beauty, personal care,
and wellness brands with a focus on mass-market retail. PDC
BRANDS' portfolio includes America's #1 Men's and #1 Women's Fine
Fragrance brands at mass-market, Body Fantasies® and BOD Man®.
Additionally, the company's core brands include the #1 Adult Bath
Care brand, Dr Teal's®, and the #2 Specialty Bath brand, Calgon™,
among others1.
The recent addition of Bodycology®, the #1 Specialty Bath brand
in the U.S.2 mass-market, solidifies PDC BRANDS'
position as an industry leader – bringing the best of prestige
beauty and specialty retail to mass-market consumers at affordable
prices.
Cantu®, the fastest-growing multi-cultural hair care brand in
the U.S.3, is quickly cementing its position as a go-to
solution for the unique needs of naturally textured hair.
Customer favorites include Cantu Shea Butter Leave-In Conditioning
Repair Cream, Cantu Coconut Curling Cream, and Cantu Moisturizing
Curl Activator Cream.
As one of the fastest growing players in the personal care
products industry, PDC BRANDS' annual global retail sales are
estimated at $400 million
USD.
PDC BRANDS
Founded in 1981, Connecticut-based PDC BRANDS is a leading
beauty, personal care and wellness company. PDC BRANDS markets high
quality products at accessible prices across multiple
consumer-product categories such as Fine Fragrance, Bath and Body
Care, and First Aid. PDC BRANDS portfolio of products can be
found at major mass, chain drug, grocery and specialty retailers
throughout the USA and in 40
markets globally.
YELLOW WOOD PARTNERS
Yellow Wood Partners is a
Boston-based private equity firm
focused on investing in consumer products brands and companies. The
Yellow Wood approach places a greater focus on industry knowledge
of the consumer space as well as the firm's functional operational
capabilities in the selection, diligence and management of the
firm's investments. Yellow Wood has also established a more
appropriate alignment of interests among all the stakeholders in
the firm, including the operating management teams of their
portfolio companies, their private equity investors and the Yellow
Wood principals. And so, Yellow Wood was created with the motto:
"Taking the road less traveled in private equity." For more
information, please visit: www.yellowwoodpartners.com.
1 Nielsen Retail Sales, Latest 52 weeks ending
6.13.15, Total U.S. xAOC
2 Nielsen Retail Sales, Latest 52 weeks ending 6.13.15,
Total U.S. xAOC
3 Nielsen Retail Sales, Latest 52 weeks ending 6.13.15,
Total U.S. xAOC
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SOURCE PDC BRANDS