Owens-Illinois, Inc.: O-I LAUNCHES FIRST GLOBAL DESIGN BOOK
December 11 2017 - 4:35PM
YASTEST
FOR IMMEDIATE
RELEASE
For more information,
contact:
Kristin Kelley
VP, Global and Corporate Communications
567-336-2395
kristin.kelley@o-i.com
O-I LAUNCHES FIRST GLOBAL DESIGN BOOK
Entries draw on
O-I's unique global reach to inspire future designs in
glass
PERRYSBURG, Ohio (Dec. 11, 2017)
- Owens-Illinois, Inc. (NYSE: OI) has launched a Global Design
Book to provide inspiration for brand owners and design agencies
looking for fresh ideas in glass for their foods and beverages.
O-I, the world's largest glassmaker, has drawn together more than
100 glass designs from around the world and the collection
illustrates the beauty, versatility, brand differentiation, color,
shape and decoration variations available in glass in a way no
other packaging material can match.
Glass provides an emotional reach into consumers'
deepest needs. Its unique values - purity, quality, premiumness,
sustainability, health - and its design versatility come together
to create a tight bond between a unique consumption experience and
the product and brand promise. Andres Lopez, O-I's CEO says in the
foreword to the book, "Many studies tell us consumers love glass.
It's their favorite package. Only glass evokes wonder: the pleasure
as you pick up an ice-cold beer bottle, the craving as you open a
jar of your favorite spread, the anticipation as you watch the
sommelier uncork your champagne."
The entries are new product designs developed over
the last few years by O-I design teams either from a received brief
or with customers' design agencies across each of the five
continents on which the company operates. They show the breadth of
O-I's design expertise and also illustrate the different cultural
norms which provide design cues for brands in each location.
"The book is more than selection of pretty
pictures," said Marie-Laure Susset, Marketing Communications Leader
for O-I Europe. "It relates a narrative of brand image and consumer
trends over recent years. It tells of the growth of craft, of
premiumization, or of healthy hydration."
"I am grateful for the cooperation of all the
brand owners whose products are featured in the book. It is very
exciting to see so many great brands displayed page after page,"
concludes Yolanda Fernandez, Marketing Communications Specialist
Europe, who led the project.
The book is being distributed to O-I customers and
leading design agencies across world. Further applications for a
copy can be made to info@o-i.com.
###
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world's
largest glass container manufacturer and preferred partner for many
of the world's leading food and beverage brands. The Company had
revenues of $6.7 billion in 2016 and employs more than 27,000
people at 79 plants in 23 countries. With global headquarters in
Perrysburg, Ohio, O-I delivers safe, sustainable, pure, iconic,
brand-building glass packaging to a growing global marketplace. For
more information, visit o-i.com.
O-I Design Book News
Release
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information contained therein.
Source: Owens-Illinois, Inc. via Globenewswire
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