LOS ANGELES, Feb. 21, 2017 /PRNewswire/ -- In Spring
2017, sustainable menswear brand Outerknown will launch
#ITSNOTOK, a transformative, evergreen giveback program
designed to bring awareness to environmental issues all over the
world. #ITSNOTOK is a call to action, an opportunity to give
our community a unified voice, and become part of the solution to
solve global problems. Our first priority is cleaning up the ocean
that we love.
Outerknown Landing
Page: www.outerknown.com/itsnotok
This is a critical moment for our planet. Scientists estimate
that by 2025 there could be one ton of plastic for every three tons
of fish in the ocean. It's time to stand up, spread awareness,
and say: #ITSNOTOK!
"What if others animals were creating as much garbage as
humans?" asks Outerknown founder, Kelly Slater. "It's pretty appalling if you
think of it that way; we need to shift our awareness. It's not ok
to destroy our ocean. It's not one person's problem. It's
everyone's problem." Outerknown is thrilled to partner with
Ocean Conservancy to spearhead this initiative and spread
the word that #ITSNOTOK! Since 1972, this non-profit ocean advocacy
group has been cleaning up beaches, promoting a healthy ocean, and
creating impactful ocean policy at federal and state government
levels.
Press
link: https://bpcm.box.com/s/514rseqcofv2x055147t9i1rn83r6b3i
Outerknown has designed a capsule #ITSNOTOK collection
consisting of a t-shirt (available 2/21), towel (available Summer
2017), and zip-up fleece (available Fall 2017). Each piece of the
#ITSNOTOK capsule collection was developed from sustainable
materials including 100% Organic Pima Cotton made in Peru, 100% Organic Cotton made in Portugal, 55% Hemp, and 45% Recycled Polyester
Fleece. Outerknown will donate 100% of the profits from the sale of
these products to Ocean Conservancy to conserve our beaches and
ocean for generations to come.
"We're thrilled to be the first recipients of Outerknown's
#ITSNOTOK campaign to tackle the crisis of marine debris," said
Andreas Merkl, CEO of Ocean
Conservancy. "The ocean is part of all of us and every single
person can help make a positive difference to our ocean and coastal
communities."
Ocean Conservancy advocates for science-based solutions to
healthy ocean and the wildlife and communities that depend on it.
It has been at the forefront of tackling the threat of marine
debris and for more than 30 years. Their annual International
Coastal Cleanup™ has mobilized nearly 12 million
volunteers all around the world have to prevent 220 million pounds
of trash flowing into the ocean.
Outerknown hopes to inspire a movement to clean up our ocean and
empower people to make their voices heard. #ITSNOTOK products will
be cornerstones of our collection for many seasons to come.
The #ITSNOTOK products will be available on Outerknown.com and
select retailers worldwide, including Nordstrom, Bloomingdales,
Fred Segal, American Rag, Galvanic
Canada, The Brandroom Australia, Zalando Germany, Twine
Switzerland, Club 21 Singapore, Ron Herman US and Japan.
Teaser Video:
https://www.youtube.com/watch?v=9ehypLInfIg&feature=youtu.be
Full
Video: https://www.youtube.com/watch?v=FzAGJaTcxKM&t
About Outerknown: Founded by eleven-time world champion
surfer Kelly Slater and acclaimed
menswear designer John Moore,
Outerknown is a coastal-minded clothing brand that explores the
connections between style and sustainability. By viewing every
aspect of our business through the lens of responsibility, we aim
to protect our natural resources, empower the people crafting our
clothes, and inspire positive change within the industry. Our
versatile collection is built with innovative, organic, and
recycled materials sourced from factories that share our
values. Outerknown launched in 2015 and is sold at
outerknown.com and at select premium retailers worldwide. Learn
more at www.outerknown.com/itsnotok
To view the original version on PR Newswire,
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SOURCE Outerknown