BOCA RATON, Fla., Aug. 21, 2017 /PRNewswire/
-- Orangetheory® Fitness, the scientifically backed and
fast-growing fitness franchise, announced today it will host a
grand opening celebration on August
25 at the company's new global headquarters in Boca Raton, located at 6000 Broken Sound
Parkway NW. Originally based in Fort
Lauderdale, the company's relocation was fueled by its
exceptional growth and success, achieving a 108 percent increase in
system-wide sales and a 19.3 percent increase in same-store sales
in 2016 alone. The grand opening event will take place from
3 to 6 p.m. and will feature live
entertainment, hors d'oeuvres and cocktails, and private tours of
the innovative building and its unparalleled, extensive amenities
available to all employees.
"In just seven years, Orangetheory Fitness has grown from a
single studio in Fort Lauderdale
to one of the world's top fitness franchises with more than 700
locations around the globe, and our new corporate headquarters give
us the physical space to grow alongside the brand," said
Dave Long, co-founder and chief
executive officer of Orangetheory Fitness. "When building the new
facility, we made sure to incorporate elements that represent our
company's dynamic culture and create an environment aligned with
our core values. We look forward to unveiling our incredible space
during the grand opening event and celebrating with the
Boca Raton community."
The new 36,000 sq. foot facility was designed to foster a
collaborative work environment using the latest technology, and
includes three video conference rooms with air media technology, an
interactive social media wall, a design lab, a green room complete
with audio and visual filming and a state of the art Orangetheory
Fitness studio where the company's technology group and workout
design team have the ability to test new equipment, wearable
technology and exercise templates. Additionally, to support the
surge in franchise development the company has experienced, the new
headquarters also include a franchisee training room, equipped with
state-of-the-art technology and capabilities to help new
franchisees learn how to own and operate an Orangetheory
Fitness.
In an effort to encourage a healthy work-life balance for the
company's 100+ employees, Orangetheory Fitness also built a
wellness center with an expansive array of modern amenities,
including an infrared sauna, Coldtub polar plunge tub, dreampod,
sleeping pods, a massage room with an onsite masseuse, a meditation
room, and a physical therapy room with an on-site physiotherapist.
In addition to the wellness center, the brand has also employed a
full-time wellness manager to coordinate activities and programs
for employees that promote healthy lifestyles. An EPOC room has
also been added for employees to enjoy downtime with a hydromassage
lounge chair, refreshment bar, a variety of gaming consoles, pool
table, shuffleboard, ping pong, five TVs with recessed projector
and screen, two kitchens, a micro market and a walk/run track.
During the grand opening event, guests will have an opportunity to
take tours of the facility and view all of the high-tech
amenities.
"The unwavering commitment and passion from our employees has
been a driving force behind our exceptional success, and we're
thrilled our new headquarters have allowed us to expand our
offerings to them and reinforce our appreciation of all they do for
the brand," added Long. "The wellness center is a true testament to
Orangetheory Fitness' passionate belief in the importance of
following a healthy lifestyle."
Orangetheory Fitness launched its first studio in Fort Lauderdale, Fla. in March 2010, and has transformed into one of the
world's top fitness franchises, with more than 700 studios in 45
states and 13 countries. The 60-minute, five zone heart-rate
monitored interval training concept has helped tens of thousands of
members lose weight, get toned and meet their overall fitness goals
in a short amount of time. The fitness franchise is on track to
have 900 open studios in 2017.
More information on Orangetheory Fitness is available on
Orangetheory's website. Follow Orangetheory Fitness on Facebook,
Twitter and Instagram for the latest news and trends.
About Orangetheory Fitness:
Orangetheory® Fitness (www.orangetheoryfitness.com) is a
scientifically designed, one-of-a-kind, group personal training
workout broken into intervals of cardiovascular and strength
training. Backed by the science of excess post-exercise oxygen
consumption (EPOC), Orangetheory's heart-rate-monitored workouts
are designed to get participants within the target-training zone of
84 percent to 91 percent of their heart rate, which stimulates
metabolism and increases energy. Led by highly skilled coaches,
each Orangetheory Fitness workout incorporates endurance, strength
and power elements through a variety of equipment including
treadmills, rowing machines, TRX® suspension training and free
weights. The end result is more energy, visible toning and the
'Orange Effect' – where participants keep burning calories for up
to 36 hours post-workout (the Orangetheory Fitness 'afterburn') for
an average of 500+ total calories burned per every 60-minute
workout. The company was ranked #60 in Inc. magazine's
Fastest Growing Private Companies list, #11 on Entrepreneur
magazine's Fastest Growing Franchises list and #225 in
Entrepreneur's 2016 Franchise 500® list of the top
franchises in the world. Visit www.otffranchise.com for area
developer and franchise opportunities.
Contact:
Samantha
Russo
Fish Consulting
954-893-9150
srusso@fish-consulting.com
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SOURCE Orangetheory Fitness