ABC UK Issues Moat New Video Viewability Certificate in its
First Year Available
NEW YORK, Nov. 15, 2017 /PRNewswire/ -- Oracle's Moat, a
SaaS analytics and measurement provider focused on delivering
products for marketers and publishers, has been certified by
independent verification provider ABC UK to the JICWEBS Principles
for Video Viewability Measurement.
Moat has long been committed to providing independent
viewability measurement around the world. In 2014, Moat received
ABC's first viewability measurement certification for desktop
display. As of September 2017, Moat
passed all 32 stringent tests across multiple behaviour scenarios
and browsers to secure ABC's compliance Certificate for viewability
of desktop video.
"Moat is committed to delivering analytics and measurement that
meet the needs of our clients and partners around the world," said
Jonah Goodhart, SVP of Oracle Data
Cloud and Co-Founder of Moat. "Time spent with digital video has
gone up 115 percent over the past five years in the UK, and
providing transparent measurement has become even more important to
support this growth. We are thrilled to receive ABC's video
viewability certificate in the first year it's been offered to
demonstrate Moat's continued focus on video."
"It's great to see Moat receive ABC's viewability certification
for desktop video. We've long known Moat to be a leader in video
measurement, and we're always behind any company pushing for better
analytics, insight and viewability for advertisers," said
Jamie West, Group Director of
Advanced Advertising, Sky.
"We are delighted to issue Moat their first video viewability
certificate. This new certificate demonstrates that Moat's video
viewability measurement solution has met JICWEBS industry agreed
standards. It also shows a commitment to transparency that is
essential for the continued growth of trust and confidence within
the digital ad trading industry," said Simon Redlich, Chief Executive at ABC.
For more information about Moat's viewability certifications
from ABC, please visit
https://www.abc.org.uk/Certificates/48878784.pdf.
About Moat
Moat is a global analytics provider focused on making brands and
publishers more effective. From real-time attention metrics and
intelligence to cross-platform measurement and new currencies, Moat
offers solutions that make branding and storytelling work better.
Its products include Moat Pro, which provides users with detailed
snapshots of ad activity on the web, and Moat Analytics, a
measurement platform that goes beyond traditional metrics like
impressions or clicks to focus on attention. Moat was acquired by
Oracle in 2017 and remains an independent platform within Oracle
Data Cloud, which uses data and analytics to enhance media for
leading marketers and publishers. The largest brands and publishers
in the world rely on Moat as a trusted partner. For more
information on Moat, please visit http://www.moat.com.
About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP,
HCM and CX, plus best-in-class database Platform as a Service
(PaaS) and Infrastructure as a Service (IaaS) from data
centers throughout the Americas, Europe and Asia. For more information about Oracle
(NYSE:ORCL), please visit us at oracle.com.
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