REDWOOD SHORES, Calif., Jan. 19,
2017 /PRNewswire/ -- Oracle Marketing Cloud today
announced it is teaming with Eyeota to enable marketers and
advertisers to use Eyeota data in the Oracle Data Management
Platform to more intelligently target and personalize non-US
campaigns to Eyeota's three billion unique profiles in Europe, APAC, and the Americas. Eyeota data
will be integrated into the Oracle Data Management Platform through
the Oracle Data Cloud, and Oracle Data Management Platform users
can build audiences directly from Eyeota data or by seamlessly
combining it with additional data segments from Oracle's BlueKai
Marketplace.
Data has transformed marketing by giving marketers and
advertisers the ability to enhance the customer experience and
increase ROI. To extend the benefits of data-driven marketing
strategies to international markets, advertisers need to be able to
execute targeted, data-driven campaigns in all the markets they
operate in, but this can often be extremely complex due to highly
fragmented and linguistically diverse markets. The relationship
between Oracle Marketing Cloud and Eyeota addresses this challenge
by providing a new natively integrated data set that enables Eyeota
data in areas such as socioeconomics, interest, intent and B2B to
be activated within the Oracle Data Management Platform.
"To help global and international brands improve key campaign
and ROI metrics, Oracle is committed to working with the best data
providers in strategic markets across the globe," said Karen Kokiko, senior product marketing manager,
Oracle Marketing Cloud. "Our data management platform is
differentiated on features and capabilities, but it truly stands
out in terms of the data it has natively integrated into the
platform. Eyeota's audiences reflect the company's depth of data in
the EMEA and APAC regions and this integration dramatically
improves our international data offering, making the Oracle Data
Management Platform an even more compelling platform."
Eyeota is a leading provider of high-quality audience data that
enables brands to more efficiently identify and engage customers by
using more than three billion unique profiles to create audience
and message consistency across marketing channels. With the new
integration, Oracle Data Management Platform users can increase
speed to market by selecting, purchasing, and managing Eyeota data
from within the Oracle Data Management Platform UI.
"In today's market, brands understand the importance of knowing
their audiences on an almost intimate level to help them deliver
more personalized and relevant content, while enhancing the online
experience," said Kevin Tan, CEO,
Eyeota. "Eyeota's extensive global data segments provide a granular
view of audiences to help them improve their outreach strategies.
Our integration with the Oracle Data Management Platform offers
brands deep insights to better understand their customers, improve
audience engagement, and drive significant ROI."
The Oracle Data Management Platform is integrated with Oracle
Responsys, Oracle Eloqua, and Oracle Social Relationship Management
platforms to allow marketers to achieve immediate cross-channel
benefits. The Oracle Data Management Platform also enables
marketers to seamlessly integrate Eyeota data with additional data
from Oracle's BlueKai Marketplace, which includes more than 40,000
data attributes on five billion consumer IDs drawn from
1,500 data partners.
The Oracle Marketing Cloud is part of the Oracle Customer
Experience (CX) Cloud, one of the industry's most complete CX
solutions. Oracle CX Cloud empowers organizations to improve
experiences, enhance loyalty, differentiate their brands, and drive
measurable results by creating consistent, connected, and
personalized brand experiences across all channels and devices.
About Eyeota
Eyeota is the global leader for audience
data with 3 billion unique profiles in Europe, APAC and the Americas. The company
provides marketers with the data they need to reach the right
online audiences and cut campaign waste while also enabling
publishers to monetize their audiences more widely. Eyeota is a
certified member of the Network Advertising Initiative (NAI), the
leading self-regulatory industry association dedicated to
responsible data collection and its use for digital advertising,
and has received consumer privacy certifications around the world.
Eyeota data delivers deep audience insights to help brands
understand their customers in a new way - as humans. For more
information, visit http://www.eyeota.com/.
About Oracle
Oracle offers a comprehensive and fully
integrated stack of cloud applications and platform services. For
more information about Oracle (NYSE:ORCL), visit
www.oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
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SOURCE Oracle