REDWOOD SHORES, Calif., Aug. 12,
2016 /PRNewswire/ -- Oracle Data Cloud today launched
the largest business-to-business (B2B) audience data marketplace to
help make programmatic and data-driven B2B marketing easier.
To help B2B marketers improve their targeting throughout the
marketing funnel, Oracle Data Cloud's B2B audience solution
provides access to more than 400 million business profiles through
thousands of B2B audience segments, thus creating a highly scalable
and customizable targeting solution. In addition, more than one
million addressable US companies add powerful account-based
marketing (ABM) capabilities to a marketer's targeting toolkit.
Oracle Data Cloud's B2B audience solution is designed to meet
specific B2B marketing needs:
- Account-Based Marketing – Reach buyers and decision makers at
specific companies to align B2B marketing and sales efforts
- Company Past Purchases – Build audiences based on companies
that have purchased a specific enterprise solution in the past
- Event-Based Marketing – Digitally target professionals who have
attended or are considering attending specific industry events
related to a business' products
- OnRamp for B2B – Upload and reach their prospect and customer
databases through digital marketing campaigns
"Our B2B audience solution is designed to provide the digital
targeting flexibility and scale that B2B marketers need," said
Rob Holland, Group Vice President of
the Oracle Data Cloud. "Our account-based marketing backbone
recognizes that effective digital B2B marketing should support a
company's sales goals by focusing on the accounts it is trying to
reach."
The B2B solution integrates proprietary insights from Oracle
BlueKai, Datalogix, and AddThis. Oracle Data Cloud's B2B data is
further enriched through strategic partnerships with leading B2B
data providers like Bombora, Dun & Bradstreet, FullContact,
Gravy Analytics, HG Data, Infogroup, PlaceIQ, and TransUnion and
predictive analytics from Leadspace. B2B marketers can now take
advantage of more than 700 enhanced Oracle B2B audience segments,
as well as a robust B2B audience marketplace boasting over 4000
pre-built audiences from partners.
"The challenge for B2B marketers has been connecting the
account-specific needs of sales with their broader digital
marketing campaigns, so their campaigns reach their targets," said
Sean Beierly, Data Scientist and Marketing Manager at Cisco
Systems. "Oracle Data Cloud is helping us reach the right decision
makers in the right companies across the many devices they use at
scale."
Oracle Data Cloud's B2B audience solution allows marketers to
align digital spend with both campaign objectives and sales
outreach, providing a regular flow of relevant and qualified leads
from target accounts. That ability to combine granular B2B
targeting segments with an account-based filter makes it easier for
B2B brands to take full advantage of the digital channel.
"Effective B2B marketing requires both accuracy and scale, and
Oracle Data Cloud's B2B audience solution provides both the reach
and the targeting we need for our account-based marketing
efforts," said Patrice Lagrange, Senior Director,
Digital Demand Nurturing Services, Hewlett Packard Enterprise. "We
are pleased to be working with Oracle Data Cloud to support our
enterprise sales efforts with robust data-driven marketing
campaigns."
Oracle Data Cloud gives marketers the ability to access, blend
and activate audiences from Datalogix and BlueKai as well as the
industry's leading B2B data providers in one place. Marketers
can now work with a single partner to build highly customized
audiences leveraging a broad spectrum of data sources and deliver
them to hundreds of publishers and consumer platforms.
"Through our data cooperative of premium media companies,
Bombora's data helps B2B marketers reach influencers and decision
makers at companies that are in-market for their products and
services," said Greg Herbst, VP
Programmatic Data, Bombora. "We are delighted to deepen our
partnership with Oracle Data Cloud to include our account-based
data points, and to help fuel a powerful new industry
solution."
About Oracle Data Cloud:
Oracle Data Cloud operates the BlueKai Marketplace, the world's
largest audience data marketplace. Oracle Data Cloud is the leading
global Data as a Service (DaaS) solution, offering access to more
than $3 trillion in consumer
transaction data, two billion global consumer profiles, and 1,500+
data partners. Oracle Data Cloud integrates that data with more
than 200 major media companies, including publisher exchanges, ad
networks, DSPs, DMPs, and agency trading desks. For more
information and free data consultation, contact The Data Hotline
at www.oracle.com/thedatahotline.
About Oracle
Oracle offers a comprehensive and fully integrated stack of
cloud applications and platform services. For more information
about Oracle (NYSE: ORCL), visit oracle.com.
Trademarks
Oracle and Java are registered trademarks of Oracle and/or its
affiliates. Other names may be trademarks of their respective
owners.
CONTACT: Erik Kingham, 650-506-8298,
erik.kingham@oracle.com
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SOURCE Oracle