NEW YORK, June 24, 2017 /PRNewswire/ -- At the
64th annual Cannes Lions International Festival of
Creativity, Omnicom (NYSE: OMC) agencies continued the tradition of
being the most creatively awarded in the industry by sweeping the
media and advertising categories. In total, 152 Omnicom agencies
won nearly 360 Lions from approximately 35 different countries
across more than 20 communication disciplines.
BBDO claimed both Network and Agency of the Year titles
following a record year with 19 Agencies winning 144 Lions across
24 categories. It's the sixth time BBDO, more than any other
network, has been named Network of the Year. Clemenger BBDO
Melbourne was presented with the Agency of the Year title on the
strength of winning 56 Lions. OMD, one of the worlds leading media
networks, was proclaimed Media Network of the Year after a strong
performance across a broad spectrum of client categories and
regions around the globe.
In addition, DDB ranked among the top five networks winning 100
Lions from 19 offices followed by TBWA with upwards of 75 Lions. In
addition to a Titanium Lion, 180LA walked away with two Grand Prix
in Promo & Activation and Integrated for Boost Mobile "Boost
Your Life."
There were many highlights over the course of the Festival for
Omnicom agencies. Below are just a few:
- Clemenger BBDO Melbourne's "Meet Graham" campaign for the
Transport Accident Commission was a runaway success winning 29
Lions - including two Grand Prix in both Health & Wellness and
Cyber - across seven categories. Snickers "Hungerithm" won six
Golds and 21 Lions total.
- Competing at Cannes for the
first time, Hearts & Science was the only network to earn two
Gold Lions in the media category.
- PHD rounded out the winner's circle with multiple wins outside
the Media category, including a Gold in Print and the Cyber Grand
Prix.
- Goodby Silverstein & Partners won four Gold and two Silver
Lions for its "Cheetos Museum," work on behalf of Frito-Lay.
- Ketchum won 23 Lions including a Grand Prix for Creative
Data.
- Omnicom's CDM London, Critical Mass, Dieste, FleishmanHillard,
and Porter Novelli among others, all
won Lions.
"Cannes Lions are among the most prestigious and competitive
awards in our industry, and the fact that Omnicom took top honors
across a range of categories, spanning advertising, media, digital,
mobile, cyber, and PR, is a testament to our relentless focus on
innovation, creativity and talent," says John Wren, President and CEO of Omnicom. "I am
extremely proud of the recognition, the work that earned it, and
our amazing people that made it happen."
ABOUT OMNICOM GROUP INC.
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100
countries. Follow us on Twitter for the latest news.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/omnicom-agencies-win-top-honors-at-the-2017-cannes-lions-festival-of-creativity-300479251.html
SOURCE Omnicom Group