Olay, Ivory & Old Spice DUOs – Reinvented the Morning for Over 1000 Attendees at a Daybreaker Party with Actress/Singer/Pro...
February 16 2017 - 8:59PM
Business Wire
DUO reinvents the shower experience by
uniting bar soap and body wash for the first time, giving
Daybreaker attendees a #ShowerDUOver
Daybreaker, an early morning global movement, and DUO - Olay,
Ivory and Old Spice’s newest personal cleansing offering - hosted a
one-of-a-kind morning dance party, energizing over 1000 attendees
to reinvent their morning. The “Bubbles and Bathrobes” themed party
was attended by actress, singer and producer Ashley Tisdale and
featured world-famous DJ A-Trak.
This Smart News Release features multimedia.
View the full release here:
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Actress Ashley Tisdale reinvented
her morning as she helped launch DUO, the latest body cleanser
from Olay, Ivory and Old Spice. The actress attended a Daybreaker
party and yoga session at Hollywood & Highland on Thursday,
Feb. 16, 2017, in Los Angeles. Learn more about the new product at
cleansingduos.com (Photo by Matt Sayles for DUO/AP Images)
Held at the entertainment landmark Hollywood & Highland
Center in Los Angeles, the party welcomed attendees at 6 A.M. with
a yoga session attended by Ashley Tisdale, an interactive pop-up
shower with performance artists, and a two-hour dance party
featuring A-Trak. Attendees were inspired to change-up their
morning routine; from enthusiastically greeting the sun (rather
than sleeping in) to embracing a new way to shower. Brand
ambassadors were onsite to give guests a #ShowerDUOver through
product demos and samples of the Olay, Old Spice and Ivory
DUOs.
“Beauty has always been a passion of mine. I had the chance to
check out Olay DUO before it hit shelves, and it totally changed my
shower routine, for the better, so I’m excited I can finally tell
my fans about it! And what a better way than at an event that
challenges the way people think about their morning?” said Ashley
Tisdale, adding, “I’ve been focusing a lot on reinvention,
especially when it comes to health and wellness all of which start
first thing in the morning for me.”
“DUO is on a mission to reinvent the morning and we love that —
that’s what Daybreaker and our community is all about,” said
Daybreaker co-founder and CEO Radha Agrawal. “We looked to create
unexpected moments that would highlight the uniqueness of DUO while
staying true to the Daybreaker experience. With the “Bubbles and
Bathrobes” theme, we told a reimagined story that had people
walking away feeling their morning was totally reinvented.”
About DUO
Consumers can go to cleansingduos.com for more information on
the DUO. Also, to join the conversation, tell us about your
#ShowerDUOver experience with the brand new DUO product.
Whether you use bar soap, body wash with a puff, or both – you
can now reinvent your morning and overall shower experience with
DUO. Celebrated as “the never before seen two-sided clean,” the
unique design of DUO boasts a flexible cleanser encapsulated by a
two-sided cleaning implement – one exfoliating side and one that’s
smooth.
DUO is available in Olay, Old Spice and Ivory featuring Olay and
Old Spice’s most popular scents with Olay Soothing Orchid &
Black Currant, Old Spice Swagger and Pure Sport, and introducing a
new scent from Ivory with Refreshing Clean. DUO is available now in
select mass and food retailers and eCommerce nationwide for $9.99 -
$12.99 (MSRP). For more information, visit
www.cleansingduos.com.
About Daybreaker
Daybreaker is an early morning dance movement in 16 cities
around the world and growing. We start with a one hour yoga +
fitness experience and then dance with reckless abandon for two
hours before work. You never know where our next location will be
and what surprises are in store. We don’t need alcohol. We don’t
need to pretend to be someone else. We come as we are to sweat,
dance and connect with ourselves and each other. To find out where
we’re dancing next, visit daybreaker.com/world/. You can also visit
our Community and Content Channel, Morning Mischief at
daybreaker.com/morningmischief. Sign up to have our weekly secret
sauce for a life of love and mischief sent to your inbox every
Sunday.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170216006441/en/
Procter & GambleLindsey Morahan,
513-983-1654Morahan.lm@pg.comorCitizen RelationsKatelyn Driscoll,
212-613-4933katelyn.driscoll@citizenrelations.com
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