Vail Resorts SnowMate Receives Silver Award for Best Consumer Non-Email Opt-in Messaging Campaign
BOSTON, May 5 /PRNewswire/ -- OTOlabs, a permission-based digital marketing platforms company, was presented with a silver award in the Best Consumer Non-Email Opt-in Messaging category for its campaign, Vail Resorts SnowMate, at MarketingSherpa's 3rd Annual Email Summit award ceremony held on February 26 in Miami, Florida.
The Vail Resorts SnowMate started as a branded desktop application and screenmate, and has since been extended into a Macintosh communicator; Macintosh Dashboard Widget; IE Toolbar, Zumobi application, Facebook application, MySpace widget, and web widget, which are hosted on OTOlabs' PolyThink branded widget network management platform.
"Vail Resorts has been working with OTOlabs to optimize the SnowMate since 2003, which has helped define beyond-the-browser marketing for the travel industry," said Chris Heitmann, Managing Director, EVP at OTOlabs. "We're very pleased that they have received this award recognizing the importance of innovative relationship engagement for the travel industry." The Vail Resorts SnowMate suite is a branded widget network that delivers a variety of content channels to keep users emotionally connected with the different Vail resorts. The content channels include snow and weather conditions, news and events, photo and video galleries, screensavers, wallpapers and animated ecards. A Facebook Snow Fight application, which allows users to have snow fights with one another, was also launched as part of the SnowMate campaign.
About OTOlabs OTOlabs' suite of permission-based digital marketing platforms enables brands, agencies and publishers to achieve a one-to-one relationship and stay connected with their customers. ThinkDesktop(TM) branded desktop applications (BDAs) and desktop widgets drive behavior with alerts, messaging and document delivery. PolyThink(TM) manages and measures branded widget networks across social media, personalized start pages and other Web 2.0 environments. ionMX(TM) is an advanced email marketing platform that achieves superior ROI through industry leading deliverability and data management.
About One to One Interactive Complete One-To-One Solutions for Brands, Agencies, and Publishers Established in 1997, One to One Interactive is the first enterprise to assemble a complete solution for brands, agencies, and publishers executing one-to-one marketing strategies. By bringing together one of the nation's leading digital marketing agencies, the worlds most comprehensive portfolio of permission marketing platforms, unique performance based social media networks, and cutting edge neuromarketing research techniques, the companies of One to One Interactive build informed and creative customer/constituent strategies on the belief that digital media's ability to enable engaging one- to-one dialogues is the future of marketing. Please visit one of One to One Interactive's web sites for more information: -- One to One Interactive: http://www.onetooneinteractive.com/
-- OTOi: http://www.otoi.com/
-- OTOlabs: http://www.otolabs.com/
-- ThinkDesktop: http://www.thinkdesktop.com/
-- ionMX: http://www.ionmx.net/
-- PolyThink: http://www.polythink.com/
-- OTOnetworks: http://www.otonetworks.com/
-- Green Student U: http://www.greenstudentu.com/
-- Student Finance Domain: http://www.studentfinancedomain.com/
-- Study Abroad Domain: http://www.studyabroaddomain.com/
-- OTOinsights: http://www.otoinsights.com/
-- Quantemo: http://www.quantemo.com/ About MarketingSherpa
MarketingSherpa (http://www.marketingsherpa.com/) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers. MarketingSherpa, along with MarketingExperiments and InTouch, is part of the MECLABS Group.
OTOlabs Contact: Mitchel Ahern
OTOlabs
617-425-7362
e-mail: MarketingSherpa Contact: Jamie O'Donnell
MarketingSherpa
415 643 8947
e-mail: DATASOURCE: OTOlabs CONTACT: Mitchel Ahern of OTOlabs, +1-617-425-7362, ; or Jamie O'Donnell of MarketingSherpa, +1-415-643-8947, Web site: http://www.otolabs.com/ http://www.onetooneinteractive.com/ http://www.marketingsherpa.com/
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