Nokia demonstrates the future of VR advertising and e-commerce with its own digital health VR campaign spot
June 19 2017 - 11:01AM
- Nokia's "Healthier Together" VR spot immerses viewers in a real
home environment, with a real family, enjoying the benefits of the
new line up of Nokia digital health products
- "Healthier Together" is an evolution of digital advertising
allowing consumers to discover, interact with and make purchases
within a VR experience with an industry first e-commerce
component
19 June 2017
Espoo, Finland - Premiering at the Cannes
Lions International Festival of Creativity, Nokia Technologies
unveiled "Healthier Together", a first-of-its-kind immersive
Virtual Reality (VR) experience for consumers to discover its new
portfolio of digital health products. The VR campaign
advances digital advertising, allowing consumers to not only
discover Nokia's new digital health products and solutions, but
to interact with them and, in a first for VR, make purchases
directly through an immersive experience which highlights a
family's journey to being healthier together.
Created in partnership with innovation marketing
agency Brandwidth, the "Healthier Together" VR ad was created using
Nokia's own award winning OZO+ camera and software which enable the
high-quality content capture and seamless production of immersive
VR experiences for advertising and marketing professionals. It
features Mixed Reality pop-up views of the Nokia Health Mate app
and descriptions of the products, in addition to a
first-of-its-kind e-commerce integration in which viewers can click
through the pop-ups to the Nokia Health site and purchase the
products directly.
"Nokia is launching the broadest range of
consumer digital health products on the market and we wanted to
show how easy it is to live 'healthier together' with them. VR was
the natural choice to immerse the viewer in a real environment with
a real family and Brandwidth have been great partners in realizing
that vision," said Rob Le Bras-Brown, CMO of Nokia Technologies.
"I'm especially proud of this new campaign because it exemplifies
the breadth of innovation at Nokia today - using award winning OZO
VR technology to showcase our exciting new health products."
The VR ad experience kicks off the 'Healthier
Together' marketing campaign that will support the launch of Nokia
digital health products. The full portfolio will include Nokia
branded smart watches, connected scales, blood pressure monitors
and other consumer health devices that will be available in store
and online in key markets worldwide.
"We are truly excited to be working with Nokia
and the brilliant OZO+ VR camera and Creator software in producing
this revolutionary new immersive advertising piece for the launch
of the innovative Nokia health products," said Matt Littler,
Brandwidth Head of Moving Image. "Our Nokia VR ad allows viewers to
explore and reveal details of the products within the content and
go on to purchase with built in e-commerce and payment
functionality. This marks a shift in advertising; gone is the
'created' reality of standard media, and now we have a far deeper
level of truth, that we invite you to see the products in real
time, first hand!"
Attendees of the Cannes Lions International
Festival of Creativity can demo "Healthier Together VR" firsthand
and learn more about the campaign during the "Innovations in Media
& Advertising Using VR" chat series featuring executives from
both Nokia and Brandwidth.
About Nokia
We create the technology to connect the world.
Powered by the research and innovation of Nokia Bell Labs, we serve
communications service providers, governments, large enterprises
and consumers, with the industry's most complete, end-to-end
portfolio of products, services and licensing.
From the enabling infrastructure for 5G and the
Internet of Things, to emerging applications in virtual reality and
digital health, we are shaping the future of technology to
transform the human experience. www.nokia.com
About Brandwidth
Brandwidth is a creative marketing agency with
in-house expertise in brand development, virtual reality and
traditional filmmaking, research and analytics, experiential and
digital production with offices located in the United Kingdom and
United States. Brandwidth has championed innovation since their
first VR project in 1999, through apps, connected cars and wearable
technology.
Media Enquiries
Nokia
Communications
Phone: +358 10 448 4900
Email: press.services@nokia.com
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