-- Innovative predictive marketing solution caps strong
roster of launches for MWC 15
BARCELONA, Spain, March 1, 2015 /PRNewswire/ -- Nokia today
outlined its strategy for seizing the opportunities of a
programmable world, and rounded off its launch line-up for Mobile
World Congress (MWC) by unveiling the innovative predictive
marketing solution, which lets operators tap growing amounts of
data to offer smarter services, boost revenues and improve customer
loyalty.
At a media and analyst briefing on the eve of MWC, Nokia President and CEO Rajeev Suri outlined the bold, transformational
steps Nokia has taken since the sale of substantially all of its
Devices & Services business and rebirth as a company focused on
a world of connected people and things.
"We see technology evolving to a point where almost all people
and billions and billions of devices – 50 billion or more by 2025 –
are connected, where software holds all those connections together,
where analytics bring meaning, and where automation brings
simplicity and efficiency," Suri said.
"We are inspired by the human possibilities of technology, and
in a prime position to address its opportunities. We finished 2014
by showing growth across all three of our businesses – Nokia
Networks, HERE and Nokia Technologies – and our honed operating
model and strong balance sheet give us the wherewithal to make the
right investments in innovation," he said.
"It's the perfect springboard for us as we celebrate our 150th
year as a company. We are geared for 2015 and beyond, and moving
forward with optimism and a readiness to unlock the extraordinary
potential of our technological future."
Blockbusters
Suri also launched Nokia's predictive
marketing solution, part of the company's increasing focus on
analytics which tap the vast amount of data available to provide a
richer picture of mobile service experiences and ways that
information can benefit both people and operators.
The predictive marketing solution leverages the capabilities and
know-how of Nokia Networks' market-leading Customer Experience
Management and the Mobile Marketing Suite from mapping and location
intelligence leader HERE, bringing a contextual element to data and
the opportunity to very quickly set up personalized offers for
services tailored to individual customer needs.
"Predictive marketing is just a taste of what we can – and will
– do as a company. I am proud of the innovation we announced today
and in the run-up to Mobile World Congress, and excited about
opportunities open to us as we move into 2015 and beyond," Suri
said.
Predictive marketing is one of the many opportunities Nokia sees
in big data and analytics, and part of the five blockbuster trends
the company is discussing at Mobile World Congress 2015. In
Barcelona, Nokia will also show
how the telco cloud can help operators keep pace with the Internet
world; how ultra-dense networks can ensure performance and meet
growing capacity demands; explain how the latest application of
location information can improve driving safety; and how to connect
and manage the Internet of Things.
Visitors to Nokia's Experience Center in Hall 3, stand 3B10 can
also have a hands-on with the Nokia N1 Android tablet, launched to
wide acclaim in November, as well as see the latest demos from
HERE. Sign up here to receive daily MWC updates from Nokia
Networks, or click here for a virtual tour of our stand.
About Nokia
Nokia invests in technologies important in
a world where billions of devices are connected. We are focused on
three businesses: network infrastructure software, hardware and
services, which we offer through Nokia Networks; location
intelligence, which we provide through HERE; and advanced
technology development and licensing, which we pursue through Nokia
Technologies. Each of these businesses is a leader in its
respective field. http://company.nokia.com