Nokia OZO Partners with Youku to Create and Distribute 3D 360 VR Content
January 05 2017 - 10:03AM
Newly Launched OZO Player SDK to be integrated in
Youku's Apps and Online Platform
Las Vegas, U.S. (CES) - Nokia today announced that Youku,
China's leading digital entertainment platform, has chosen the
Nokia OZO VR ecosystem of technologies to bring the most immersive
VR content to the more than 500 million monthly active users
engaged in its premier online video platform which has daily views
of more than 1.1 billion. By utilizing Nokia's industry-leading,
comprehensive OZO VR solution, Youku users and content creators
will be able to experience and share the highest quality VR content
including natively captured spatial audio.
"China is one of the most progressive VR markets in the world
with an appetite for high-quality virtual reality experiences that
is enormous and growing," said Paul Melin, vice president of
digital media at Nokia Technologies. "Our collaboration with Youku
enables millions more people to enjoy incredibly immersive video
and audio VR content through a well-known and trusted
platform."
Youku will utilize the entire OZO VR solution, which includes
the OZO Camera, OZO Software Suite, OZO Live and OZO Player SDK in
the creation and distribution of content ranging from film and
television to news and documentary, as well as professional
user-generated content featuring Youku's top talent. Youku will be
the first Chinese content producer and distributor to have fully
integrated the Nokia OZO ecosystem of technologies.
Importantly, Youku will integrate Nokia's OZO Player SDK and OZO
Audio solutions, which are designed to deliver a superior consumer
experience, into all its platforms, mobile apps and consumer
offerings, enabling its enormous audience to enjoy 3D 360 degree
VR. The OZO Player SDK allows VR professionals to create amazing VR
app experiences on most major platforms with a single, unified
development interface. Full-featured reference players are also
included in the SDK for all supported platforms - including Oculus
Desktop, Oculus Mobile/GearVR, HTC Vive and Google VR for Android
and iOS - making it quick and easy to create robust apps, and reach
the broadest possible audience with a minimum of development
effort. The multi-platform OZO Player SDK is now available in a
free version as well as a Pro tier with more features and larger
deployment options. OZO Player SDK Download.
"Virtual reality has become a creative and compelling medium for
art, cinema, education, gaming, travel and a growing number of
experiences," said Jerry Li, general manager of Alibaba Home
Entertainment Business "Youku continually strives to deliver the
best content available anywhere, and our collaboration with Nokia
allows us to make professional-quality VR available to our
audiences."
About Nokia
Nokia is a global leader in creating the technologies at the
heart of our connected world. Powered by the research and
innovation of Nokia Bell Labs, we serve communications service
providers, governments, large enterprises and consumers, with the
industry's most complete, end-to-end portfolio of products,
services and licensing.
From the enabling infrastructure for 5G and the Internet of
Things, to emerging applications in virtual reality and digital
health, we are shaping the future of technology to transform the
human experience. www.nokia.com
Media Enquiries:
Nokia TechnologiesKeith MutzmanPhone: +1 415-269-4734Email:
keith.mutzman@nokia.com
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