Gearing up for the 8th annual
celebration, 90% of consumers aware of the day say Small Business
Saturday inspires them to explore new independently-owned retailers
and restaurants
‘Tis the season to Shop Small®! On main streets across America,
small businesses are getting ready to welcome customers on Small
Business Saturday, celebrated this year on November 25th. Results
from the 2017 Small Business Saturday Consumer Insights Survey,
released today by the National Federation of Independent Businesses
(NFIB) and American Express (NYSE: AXP), show six in ten (61%) U.S.
consumers are aware of Small Business Saturday going into the day,
and of those, 82% plan to shop at a small, independently-owned
retailer or dine at a small, independently-owned restaurant on the
day.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171116005291/en/
Created by American Express in 2010 as a way to help small
businesses get more customers, Small Business Saturday is held
annually on the Saturday following Thanksgiving. Now entering its
eighth year, the day is embraced by independent merchants of all
kinds—from traditional brick and mortar retailers to service
providers to e-commerce businesses. And as consumer shopping habits
continue to evolve, they are prioritizing small businesses – even
those online: the report found that 59% of consumers said they are
likely to seek out a small, independently-owned retailer when
shopping online on Small Business Saturday.
“Small Business Saturday provides people an opportunity to
discover and celebrate the variety of small businesses that make
their communities thrive,” said Elizabeth Rutledge, Executive Vice
President, Global Advertising & Brand Management at American
Express. “Beyond visiting their favorite go-to spots, shoppers say
Small Business Saturday inspires them to visit places they have not
been to before and would not have otherwise tried.”
Consumers Will Make Small Businesses a
Big Part of Holiday Shopping Plans
Among those who are aware and who plan to shop on Small Business
Saturday this year, 65% say the main reason they will support
local, independently-owned retailers and restaurants is because
they value the contributions small businesses make to their
community.
The 2017 Small Business Saturday Consumer Insights Survey
found:
- As much as 80% of all consumers
surveyed say at least some of their holiday shopping will be done
at small, independently-owned retailers or restaurants;
- Three-quarters (75%) of all consumers
surveyed are planning on going to one or more small businesses as
part of their holiday shopping;
- 90% of all consumers surveyed agree it
is important for them to support small, independently-owned
restaurants and bars;
- Of consumers who are aware of Small
Business Saturday, 89% agree that the day encourages them to Shop
Small all year long, not just during the holiday season;
- For those who are aware and who plan to
shop on Small Business Saturday, 44% plan to spend more this year
compared to last year.
“Supporting small businesses is critical to the health and
livelihood of our national economy and local communities,” said
NFIB CEO and President Juanita Duggan. “We are proud to partner
with American Express to bring attention to the importance of small
business and look forward to another successful Small Business
Saturday.”
Grassroots Support Boosted by
Neighborhood Champions and the Small Business Saturday
Coalition
Local support for Small Business Saturday is largely driven by
Neighborhood Champions: small businesses, business associations,
local Chambers of Commerce and other community organizers who help
energize their neighborhoods on the day. To date, more than 7,200
Neighborhood Champions have signed up to plan activities and events
to draw shoppers to small businesses across the U.S., leading up to
and on Small Business Saturday. Click here to find Neighborhood
Champions near you. Small business owners can also find event
inspiration and create customizable Small Business Saturday
marketing materials to rally their communities at
ShopSmall.com.
Another important group that drives participation on the day is
the Small Business Saturday Coalition. Led by Women Impacting
Public Policy (WIPP), the Small Business Saturday Coalition was
created in 2011 to help amplify the Shop Small message. The
Coalition is comprised of national, state and local associations
that help coordinate Small Business Saturday activities with
merchants, consumers, small business owners and public officials in
every state across the country.
Show Love for Your Favorite Places on
Social Media
Consumers have made it a tradition each year to share their love
for Small Business Saturday on social media, and all are encouraged
to show off their favorite independently-owned businesses by using
#ShopSmall and #SmallBizSat on Facebook, Instagram and Twitter.
This year, American Express is also encouraging consumers to RSVP
on Facebook here for reminders about the nationwide celebration to
Shop Small this November 25th.
To discover and share the impact shopping small has in your
state, visit: www.shopsmall.com/mystate.
Corporate Supporters Rally Communities
to Support Small Business
To help drive excitement for Small Business Saturday, American
Express has enlisted the support of many companies that are serving
as Corporate Supporters. Together these companies reach millions of
small businesses and consumers and are key players in the
e-commerce, retail, telecom, media, hospitality, transportation,
and professional services industries. FedEx is among the medium and
large-sized companies that will be participating. The company is
shipping Shop Small merchandise kits to Neighborhood Champions and
small businesses across the country free of charge, and printing
select materials in the kit at no cost through FedEx Office.
Grubhub is helping restaurants stand out, deliver memorable
experiences and optimize online offerings on Small Business
Saturday. Additionally, Etsy, Ace Hardware, FTD, Square and Liberty
Mutual Insurance are lending their support to the day.
About the Survey
The Small Business Saturday Consumer Insights Survey was
conducted by Teneo among a nationally representative sample of 1741
males and females 18 years of age or older. The sample was
collected using an email invitation and an anonymous online survey
from October 16-27, 2017. The survey has an overall margin of error
of +/- 2.3%, at the 95% level of confidence. The survey was
commissioned by American Express and the National Federation of
Independent Businesses (NFIB).
About Small Business
Saturday
November 25th is the eighth annual Small Business Saturday.
Dedicated to supporting the diverse range of local businesses that
create jobs, help boost the economy, and enhance neighborhoods
around the country, Small Business Saturday was created by American
Express in 2010 in response to small business owners’ most pressing
need: getting more customers. Learn more at and connect with us on
ShopSmall.com, instagram.com/shopsmall,
facebook.com/SmallBusinessSaturday.
About NFIB
NFIB is the nation’s leading small business association, with
offices in Washington, D.C., and all 50 states. Founded in 1943 as
a nonprofit, nonpartisan organization, NFIB gives small and
independent business owners a voice in shaping the public policy
issues that affect their business. NFIB’s powerful network of
grassroots activists sends their views directly to state and
federal lawmakers through its unique member-only ballot, thus
playing a critical role in supporting America’s free enterprise
system. NFIB’s mission is to promote and protect the right of its
members to own, operate and grow their businesses. More information
about NFIB is available online at www.NFIB.com/news.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171116005291/en/
M BoothRyan Walker,
212-388-7677RyanW@mbooth.comorNFIBJack Mozloom,
202-406-4450jack.mozloom@nfib.orgorAmerican ExpressMelissa
Filipek, 212-640-8658Melissa.J.Filipek@aexp.com
American Express (NYSE:AXP)
Historical Stock Chart
From Mar 2024 to Apr 2024
American Express (NYSE:AXP)
Historical Stock Chart
From Apr 2023 to Apr 2024