NEW YORK, March 27, 2017 /PRNewswire/ -- Today Nielsen
(NYSE: NLSN) TDLinx announced the realignment of the on-premise
licensed dining channel into five sub-channels designed to more
accurately reflect the current state of this major segment of the
on premise environment in the U.S. In the evolving dining
industry, this new classification will allow stronger allocation of
dining establishments and build on the unique foundation provided
by TDLinx, Nielsen's continuously updated on-premise universe
database.
Nielsen TDLinx is the premier provider of retail and on-premise
channel information. Its channel definitions are widely used
throughout the fast-moving consumer goods (FMCG) industry, and it
delivers a consistent way of categorizing the locations where
Beverage Alcohol products are sold.
The new TDLinx Dining Trade Channel classification will contain
five sub-channels including: quick serve restaurant, fast casual,
casual dining, polished casual and fine dining. All
on-premise dining locations have been assigned one of these new sub
channel segment that accurately reflects their business. Clients
across the Beverage Alcohol category, including suppliers,
distributors and promotional agencies will benefit from this
reclassification through a clear understanding of the size of each
of these new on-premise dining account establishments, and which of
these segments are growing and/or shrinking.
"This reclassification is a direct result of our client needs
for a deeper understanding of the dining industry," said
Mario Gutierrez, vice president
group client director, Nielsen. "This level of sophisticated
classification is essential to determining growth trends,
opportunities, allocating sales resources, promotional dollars and
measuring performance within the restaurant channel, and how this
translates into more efficient strategies for on premise
suppliers."
The new sub-channels are now available to all clients. For more
information on TDLinx please contact Scott
Kubik (Scott.Kubik@nielsen.com).
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a
global performance management company that provides a comprehensive
understanding of what consumers watch and buy. Nielsen's Watch
segment provides media and advertising clients with Total Audience
measurement services for all devices on which content — video,
audio and text — is consumed. The Buy segment offers consumer
packaged goods manufacturers and retailers the industry's only
global view of retail performance measurement. By integrating
information from its Watch and Buy segments and other data sources,
Nielsen also provides its clients with analytics that help improve
performance. Nielsen, an S&P 500 company, has operations
in over 100 countries, covering more than 90% of the world's
population. For more information, visit www.nielsen.com.
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SOURCE Nielsen