New Will Smith Movie, Hitch, Reveals Common Food Allergy Threat

Date : 02/14/2005 @ 6:00AM
Source : PR Newswire

New Will Smith Movie, Hitch, Reveals Common Food Allergy Threat

Brought to life on the big screen in the

newly released movie, Hitch, is a common portrayal of person who is unaware of

his food allergy and the symptoms of an allergic reaction. According to The

Food Allergy & Anaphylaxis Network (FAAN), an estimated 11 million Americans

suffer from food allergies and recognizing the symptoms and seeking immediate

treatment is critical.

In the movie, Will Smith's character, Alex Hitchens, experiences an allergic

reaction while in a restaurant. He is explaining that his throat is scratchy

and believes it to be attributed to a stressful dating situation. Another

patron in the restaurant clearly identifies it as a food allergy. Smith's

character responds with another common response, "It is not that serious." He

goes on to discover that his eyes are puffy, his breathing is labored, and that

he has broken out in hives.

Like many Americans, he does not take food allergies seriously. He ends up in

a stressful situation, racing to the drugstore for over-the-counter medication

when he may actually need epinephrine available only by prescription.

The movie is a light-hearted view of the trials and tribulations of dating.

However, in real life, food allergies are no laughing matter. Food allergy

reactions result in more than 30,000 emergency department admissions each year.

It is estimated that between 150 and 200 people die annually from anaphylaxis

to food; many are children and young adults.

"We hope not only does Hitch "get the girl," but he also needs to go see an

allergist. He shows many of signs a major food allergic reaction. The next one

could be even worse." said Anne Munoz-Furlong, Founder & CEO of FAAN. "It can

be funny to watch in a movie, but if you are ever with someone experiencing a

food allergic reaction it can be quite frightening. For those with food

allergies, it is important to seek medical treatment immediately and to carry

their epinephrine at all times."

About food allergies

A food allergy occurs when the immune system mistakenly believes that a

harmless substance, in this case a food item, is harmful. In its attempt to

protect the body, it creates specific IgE antibodies to that food. The next

time the individual eats that food, the immune system releases massive amounts

of chemicals and histamines in order to protect the body. These chemicals

trigger a cascade of allergic symptoms that can affect the respiratory system,

gastrointestinal tract, skin, or cardiovascular system.

Eight foods account for 90% of all reactions in the United States: milk, eggs,

peanuts, tree nuts (walnuts, almonds, pistachios, etc.), wheat, soy, fish, and

shellfish (lobster, shrimp, etc.). There is no cure for food allergy. Strict

avoidance of the allergy-causing food is the only way to prevent a reaction.

About FAAN

The Food Allergy & Anaphylaxis Network (FAAN) is a Virginia-based non-profit

organization representing the estimated 11 million Americans who have a food

allergy. Established in 1991, FAAN's mission is to increase awareness, to

provide education and advocacy, and to advance research on behalf of all those

affected by food allergies and anaphylaxis. For more information, visit the

FAAN Web site at http://www.foodallergy.org/ or call (800) 929-4040. To reach

a board-certified allergist contact, the American Academy of Allergy, Asthma &

Immunology or the American College of Allergy, Asthma & Immunology.

DATASOURCE: The Food Allergy & Anaphylaxis Network

CONTACT: Eileen Sexton of The Food Allergy and Anaphylaxis Network,

+1-703-563-3052

Web site: http://www.foodallergy.org/



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