NEW YORK, Aug. 23, 2017 /PRNewswire/ -- In today's world of
"woke up like this" social selfies, it's easy to feel like putting
in effort to look great is going out of style. TRESemmé knows that
putting effort into your appearance doesn't mean you're high
maintenance or that you don't mean business, yet 70% of millennial
women said they feel the need to downplay the time and effort they
put into their look. TRESemmé, the #1 Styling Brand in the U.S.,
has launched "Work It," a celebration of women who unapologetically
value putting in 'the work' to their look because it translates to
them feeling empowered at work, in relationships, and beyond.
The brand partnered with clinical psychologist and confidence
expert Dr. Judy Ho to poll
millennial women and found that hair can actually give women the
confidence to walk taller every day. "68% of women feel there is a
stereotype about women who spend time on their appearance*. The
hesitation seems to come from the belief that women may be taken
less seriously if they look 'done-up,' especially in a professional
setting. However, we know that most women believe that their hair
and beauty routine contributes greatly to their confidence, which
leads them to feel more effective in work and social settings,"
explains Dr. Ho.
Women today view their hair as a personal statement about their
attitude—their look is not just for show. TRESemmé wanted to
reflect this and celebrate the women who proudly acknowledge 'the
work', and is working with women across beauty, tech, design and
fashion to share what their #HairStatement is. The brand has joined
forces with women who 'Work It' – from fearless NYFW designers such
as Rebecca Minkoff and Cushnie et
Ochs, to a beauty app innovator such as Cara Santana – to share their personal Hair
Statements and to channel the confidence that comes with 'the work'
that goes into their look. Other women who are part of the campaign
include: TRESemmé Global Stylist, Justine
Marjan; Designer, Adriana
Castro; Artist & Model, Anastasia Lovera; Illustrator, Meghann Stephenson; Hip-Hop Yoga Pioneer,
Sarah Levey and Professional Dancer,
Stevie Dore.
"As the #1 haircare brand in the U.S., it was important to us to
be able to give every woman an opportunity to use their unique hair
and style to make a statement, and we thought there was no better
way to do that than by bringing them a personal hair stylist who
could help them get there," says Unilever Vice President of Hair
Care, North America, Piyush Jain.
Starting today through September
23rd, 2017, women across the country can create
their own unique Hair Statement through The Glam App, compliments
of TRESemmé. Women can simply download The Glam App, choose
TRESemmé's Work It Waves Style and input the code "TRESWorkIt" to
cover the cost of creating their own Hair Statement with a
professional stylist.**
Join the conversation by sharing your #HairStatement and follow
the campaign on Facebook, Twitter, Instagram, and YouTube for live
updates.
About TRESemmé
As the #1 haircare brand in the U.S., TRESemmé understands how
great hair gives her the confidence to conquer the world and make a
statement, because when she looks her best, she feels empowered to
be her best. Founded by beauty trailblazer and innovative
businesswoman Edna L. Emmé in 1948, TRESemmé brings salon-quality
hair to users at home through a range of wash & care,
treatments and styling products which are used by some of the
world's leading professionals in haircare. TRESemmé offers
high-quality products at value-pricing and are available at food,
drug and mass market retailers nationwide and can be found at
online retailers via TRESemme.com. TRESemmé is a registered
trademark of the Unilever Group of Companies, one of the world's
leading suppliers of Food, Home Care, Personal Care and Refreshment
products with sales in more than 190 countries and reaching 2.5
billion consumers a day.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home
Care, Personal Care and Refreshment products with sales in more
than 190 countries and reaching 2.5 billion consumers a day. In
the United States, the portfolio
includes brand icons such as Axe, Ben & Jerry's, Breyers,
Caress, Clear Scalp & Hair Therapy, Country Crock, Degree,
Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe
It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum,
Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh
Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto,
TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding
brand names are trademarks or registered trademarks of the Unilever
Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than
$9 billion in sales in 2016.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their
health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2016 Dow Jones
Sustainability Index.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com
To connect with Unilever U.S. via Facebook visit:
www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa
About The Glam App
The Glam App was started by actress/fashion
tastemaker Cara Santana and longtime friend and celebrity
stylist, Joey Maalouf. Born out of the desire to help
cultivate the craft of emerging local artists, while at the same
time providing an affordable, luxurious beauty experience for
everyone, The Glam App was officially launched in 2015. What
started as a passion project has quickly skyrocketed into national
success – with locations now offered in over 21
cities. The beauty of the platform is that it allows
you to choose from a range of services – from blow dry, to makeup
applications, to a simple polish change. There's never a need
to leave your house; The Glam App brings the salon to your
fingertips.
Contact:
Allison
Goldberg/Edelman
+1 (917) 639-4923
Allison.Goldberg@Edelman.com
*TRESemmé Study Conducted by Edelman Intelligence, New York, May – June
2017
** From August 23, 2017 through
September 23, 2017, these
complimentary styling sessions will be available in all 21 markets
where The Glam App operates: (Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Las
Vegas, Los Angeles,
Louisville, Miami, Minneapolis, Nashville, New
Jersey, New York City,
Orange County, Philadelphia, Phoenix, Salt Lake
City, San Diego,
San Francisco, Washington DC).
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SOURCE TRESemme