New Marchex Data Reveals How Self-Storage Facility Owners Can Boost Sales
March 31 2014 - 11:30AM
Business Wire
Some words of advice to owners of self-storage facilities: when
customers call and ask questions about video surveillance, climate
control and privacy, those conversations will often turn into
sales.
Approximately 70% of callers asking about these three features
ended up reserving, confirming, or booking an appointment with
self-storage facilities across the U.S., according to data released
today by Marchex Inc. (NASDAQ: MCHX), a mobile advertising
technology company.
“In our analysis of more than 20,000 phone calls, it was clear
that storage facilities aren’t just a place to stash and forget
about your spare belongings,” said John Busby, SVP of the Marchex
Institute, the research and insights arm of Marchex. “People really
value safety, protection and privacy when choosing where to store
their stuff.”
The findings are the first in new series called “Industry
Trends,” a quarterly release by Marchex that spotlights data in a
particular business vertical.
As part of the findings, Marchex’s Call Analytics technology
detected regional patterns in consumer interest for privacy and
climate-control features in self-storage facilities. For example,
consumers in Washington D.C. were most likely to ask about privacy,
followed by those in Minnesota, Missouri, Indiana and South
Carolina.
When it came to questions about climate-controlled units, Nevada
topped the list, followed by Louisiana, Mississippi, Tennessee and
Alabama.
The data also found that 68% of callers want to discuss
appointments in the morning, which makes the a.m. prime time for
transactions. By the afternoon and evening, consumers are less
inclined to take the next step in the buying process, with just 32%
of calls asking about appointments.
One major impact to the bottom line: not answering the
phone.
“The self-storage industry is dominated by small business
owners, and many of them don’t have the capacity to field calls all
day,” Busby said. “This data can at least tell owners the most
appropriate times to staff phone lines and, more specifically, what
features their employees should be ready to answer questions
about.”
The U.S., with more than 52,000 storage facilities, boasts the
largest share of the world’s units; worldwide, there are about
59,500 facilities, according to the Self Storage Association, an
industry trade group which cites figures from Q4 2013, the latest
available.
About Marchex
Marchex is a mobile advertising technology company. The
company provides a suite of products and services for businesses
that depend on consumer phone calls to drive sales. Marchex’s
mobile advertising platform delivers new customer phone calls to
businesses, while its technology analyzes the data in these calls
to help maximize ad campaign results. Marchex disrupts
traditional advertising models by giving businesses full
transparency into their ad campaign performance and charging them
based on new customer acquisition.
Please
visit www.marchex.com, blog.marchex.com or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses
material information from time to time about the company, its
financial information, and its business.
Marchex Corporate CommunicationsSonia Krishnan,
206-331-3434Email: skrishnan(at)marchex.com
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