Denver’s newest transportation app is expanding into the City of
Centennial, making it easier for residents and visitors there to
find the shortest, cheapest, and most sustainable way to get from
Point A to Point B. Go Centennial, powered by Xerox (NYSE:XRX) and
an extension of the Go Denver app, includes in-app booking for
Lyft, marking the first time a mobile app and ridesharing
organization have come together to meet the needs of transit users
in this way.
“Go Centennial aims to help people who choose not to drive their
own car,” said Centennial Mayor Cathy Noon. “It delivers on the
promise of urban mobility by combining technology and
public-private partnerships solving the first-mile-last-mile
challenge of taking transit.”
How Go Centennial Works for Residents and Visitors
The app takes an individual’s destination and desired arrival
time and calculates the different routes available, categorized by
“sooner,” “cheaper,” and “greener.” It aggregates and calculates
the time, cost, carbon footprint, and health benefits from walking,
biking, driving, parking, taking public transit, as well as the
emerging ride-hailing transportation options – such as Lyft,
Zipcar, Car2Go, and FlitWays – giving users a variety of ways to
reach their destination while taking into account real-time traffic
conditions.
Go Centennial features in-app booking with Lyft, which means
riders will no longer be directed outside of the app to book a
trip.
For a six-month period, the City of Centennial and the Denver
South Transportation Management Association will offer free Lyft
Line rides to and from the Dry Creek Light Rail Station. People who
live or work within the existing Dry Creek Call-n-Ride service area
have three choices to receive free Lyft Line rides: booking through
Go Centennial or the Lyft app, or calling dispatchers at the City
of Centennial.
“Lyft is committed to working with cities and transit to be a
first-mile-last-mile transportation solution, which is why we are
thrilled to partner with Centennial to offer free Lyft rides to and
from the Dry Creek Light Rail Station,” said Lyft General Manager
Gabe Cohen. “This pilot is the first of its kind in the nation, and
we expect many other cities in Colorado and across the country to
follow the innovative leadership of the City of Centennial.”
Senior Mobility
The “Silver Tsunami” is already happening in Centennial where
it’s predicted that 15 years from now at least 30 percent of the
population will be over the age of 65. Noon sees transportation as
an important way of connecting seniors to the community at large.
To this end, the City has created training sessions to teach
seniors how to use the app and get around using ridesharing
services, like Lyft.
Centennial has also partnered with nonprofit Via Mobility
Services to provide accessible transportation services to
passengers who are living with disabilities or who require the use
of wheelchairs or other mobility devices.
Guidance for City Planners
Another advantage of the app is urban insight. Users’
destination and preferred travel mode data is anonymously shared
with the City to provide insights on how get around. This
information is helpful for cities as they look to improve and build
new transportation infrastructure.
“As a relatively new city founded just 15 years ago, Centennial
is an ideal choice to adopt a mobility platform of this kind,” said
David Cummins, senior vice president, Mobility Solutions, Xerox.
“Beyond the seamless travel experience for citizens, the program
will help the City glean important information it can use to
advance transportation systems.”
Funding from Bloomberg Philanthropies
In 2014, Centennial was selected as one of 12 U.S. cities to
participate in the $45 million expansion of Bloomberg
Philanthropies’ Innovation Team program, which aims to improve the
capacity of City Halls to effectively design and implement new
approaches that improve citizens’ lives. Go Centennial is the brain
child of the Centennial Innovation Team (i-team), funded by this
program.
Go Centennial is part of a suite of urban mobility apps launched
this year by Xerox, including Go LA and Go Denver in the United
States, and Go Bangalore in India. Go Centennial is now available
for iOS and Android systems in the Apple and Google Play stores, by
downloading the Go Denver app and selecting Go Centennial from
within the app, and at http://go.centennialco.gov.
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About Xerox
Xerox is helping change the way the world works. By applying our
expertise in imaging, business process, analytics, automation and
user-centric insights, we engineer the flow of work to provide
greater productivity, efficiency and personalization. Our employees
create meaningful innovations and provide business process
services, printing equipment, software and solutions that make
a real difference for our clients and their customers in a 180
countries. On January 29, 2016, Xerox announced that it plans to
separate into two independent, publicly-traded companies: a
business process outsourcing company and a document technology
company. Xerox expects to complete the separation by year-end
2016. Learn more at www.xerox.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160817005246/en/
Media:XeroxCarl Langsenkamp,
+1-585-423-5782carl.langsenkamp@xerox.comorText100 for XeroxTrevor
Eckart, +1-585-697-2615trevor.eckart@text100.comorLyftMary Caroline
Pruitt, +1-817-229-8193mc@lyft.comorCity of CentennialAllison
Wittern, +1-303-754-3443awittern@centennialco.gov
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