MORRISVILLE, N.C., May 5, 2016 /PRNewswire/ -- As fears
circulate around the term "super lice," misconceptions about the
effectiveness of over-the-counter treatments are also
spreading. Newer non-toxic, pesticide-free solutions such as
Vamousse have developed innovative ways to tackle super lice
head-on.
Super lice have developed resistance to certain pesticides used
in traditional treatment products, according to a recent report
from the American Academy of Pediatrics (AAP)1.
These super lice are genetically resistant to permethrin and
pyrethrin, the active ingredients in many traditional lice
treatments. Super lice can survive even despite proper use of
these products, which can cause frustration with parents.
Pesticide resistance means a need for a new generation of
products. "Vamousse Lice Treatment works differently to kill lice
and eggs, avoiding pesticide resistance issues," says Jason Schmidt, an entomologist and Director of
Product Development for TyraTech. "The active ingredient,
natrum muriaticum, dehydrates the lice without using a
pesticide."
Vamousse is clinically proven effective against
pesticide-resistant super lice2. Unlike many traditional
products, Vamousse uses a physical mode of action to dehydrate lice
and eggs by contact, to end an infestation fast.
Vamousse Lice Treatment was tested in clinical trials and
lab studies using internationally recognized ASTM testing
protocols.3 Following these industry standards, the
product was tested against head lice and head lice eggs.
Testing showed that Vamousse Lice Treatment, applied per product
instructions, can kill both lice and eggs with a 15-minute
exposure. While efficacy is critical, the AAP reports that
treatment ideally should also be safe, free of toxic chemicals,
easy to get without a prescription, easy to use, and
affordable.1
"Parents want to be able to kill lice fast, but they also want
the treatment to be safe and non-toxic," says Schmidt.
"Fortunately, this new generation of treatment starts working on
contact and is available over-the-counter, typically in the
first-aid or hair care section, making even super lice control
accessible."
Additional information and resources can be found at
www.VamousseLice.com.
About Vamousse
Vamousse Lice Treatment:
- Clinically proven to kill lice and eggs in 1
treatment2
- Safe, non-toxic, and pesticide-free
- Proven effective against pesticide-resistant super
lice2
- Easy-to-use mousse is quick and precise, rinses easily
- Available over-the-counter nationwide at Walmart, CVS,
Walgreens, Rite Aid, Kmart, and in some regional chains, including
Harris Teeter and HEB, and online at
Walmart.com, CVS.com, Walgreens.com, Amazon.com and
Drugstore.com.
- MSRP $24.99
Vamousse Lice Defense:
- Non-toxic daily shampoo defends against head lice
- Shown in lab studies to kill lice
- Great for use by the whole family during:
- Lice outbreaks at school
- Summer camp, sleepovers
- Treatment of a sibling
- Risk of re-infestation
- Available over-the-counter nationwide at Walmart and in some
regional chains, including Harris
Teeter, and online at Walgreens.com, Amazon.com,
Drugstore.com and Walmart.com.
- MSRP $12.99
Vamousse Lice Elimination:
- Powder home cleaning aid eliminates lice on non-washable
household items
- Kills by contact
- Safe, non-toxic, no synthetic pesticides
- Clean scent
- Available online at Amazon.com
- MSRP $10.99
About TyraTech
Established in 2004, TyraTech,
Inc. (AIM: TYR and TYRU) is a life sciences company focusing on
nature-derived insect and parasite control products that are as
effective as traditional chemical options while providing a new
level of safety for people, animals, and the environment.
TyraTech's Nature's Technology® leverages its patented scientific
platform to provide a full range of biocides, head lice treatment,
and insect repellent solutions, including Vamousse.
1 American Academy of Pediatrics (2016) Report on
lice Retrieved from
http://www.aappublications.org/news/2016/04/11/Lice041116
2 Clinical trial conducted at Lice Source Services,
Plantation, FL, Dec. 2015
3 Scientific study information is available at
http://www.vamousselice.com/scientific-studies
Contact: Chris Shigas
(919) 308-1816
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visit:http://www.prnewswire.com/news-releases/new-generation-of-head-lice-treatment-tackles-super-lice-300264077.html
SOURCE TyraTech