TIDMIDS
RNS Number : 4166U
Ideal Shopping Direct PLC
24 June 2009
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| FOR IMMEDIATE RELEASE | 24 JUNE 2009 |
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Ideal Shopping Direct Plc
(the 'Company')
New Freeview airtime for Create and Craft
Ideal Shopping Direct Plc announces that it has agreed to take an additional
daily five hour slot each morning, from 8 am to 1pm on Freeview channel 36 to
broadcast live Create and Craft content. This is expected to commence in July
and is a significant opportunity. Given that this is a new venture the Company
will incur additional production and associated costs in the order of GBP0.5m in
the second half of 2009 against an anticipated increase in Create and Craft
sales.
Craft is a significant niche for Ideal Shopping and has achieved considerable
growth over the last few years The Company believes that this additional airtime
can further accelerate its growth and contribute to the profitability of the
Company in 2010.
Mike Hancox, Chief Executive Officer, said:
"Our experience of running craft programming in the morning on our Ideal World
Freeview channel is that there is a significant craft audience available at this
time of day. We feel that a dedicated channel on Freeview will allow us to
capture more of this untapped audience and allow us to trial new lines alongside
those on our dedicated Sky Create and Craft channel".
For further information please contact:
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| Paul Wright, Chairman | |
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| Mike Hancox, Chief Executive | |
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| Ian Jebson, Finance Director | |
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| Ideal Shopping Direct | +44 (0) 1733 316203 |
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| Fairfax I.S. PLC | +44 (0) 20 7585 5368 |
| Adam Hart / Laura Littley | |
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| Richard Darby, Miranda Higham | |
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| Buchanan Communications | +44 (0) 20 7466 5000 |
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Notes to editors:
Ideal Shopping Direct is one of the UK's leading TV home shopping retailers. It
operates four TV channel brands: 'Ideal World', its core channel, is on the
rapidly expanding Freeview platform, as well as on Sky, Virgin and Freesat.
'Ideal World', 'Ideal World 2', 'Ideal World 3' and 'Create and Craft' are all
broadcast on Sky.
'Ideal World' offers a broad selection of general merchandise with six product
categories: Fashion, Leisure and Craft along with Home, Health & Beauty and
Jewellery. 'Ideal World 2' and 'Ideal World 3' repeat selected shows of 'Ideal
World' and 'Create and Craft' is a niche channel offering a wide range of craft
products.
Ideal also operates two transactional websites: idealworld.tv and
createandcraft.com which offer a live stream of the TV content and a wide range
of its products. Its corporate website is www.idealshoppingdirect.tv.
This information is provided by RNS
The company news service from the London Stock Exchange
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