“Going There with Ana Gasteyer,” from Blue
Ribbon Content, Debuts
Chevrolet and Yahoo! Inc. (NASDAQ:YHOO) today introduced a new
digital comedy series starring actress/comedian Ana Gasteyer
(“Saturday Night Live,” “Suburgatory”). "Going There with Ana
Gasteyer" on Yahoo, which highlights the family-friendly features
of the 2016 Chevrolet Traverse, is executive produced by Ellen
DeGeneres. The series is from DeGeneres’ A Very Good Production in
association with Warner Bros.’ shortform digital studio Blue Ribbon
Content.
Debuting at https://goingthere.yahoo.com, the show stars
Gasteyer and a number of her friends from the world of comedy in a
series of candid — and hilarious — conversations which present an
honest and revealing take on parenting, as they run errands and try
to complete their never-ending “to-do” lists together in a
Chevrolet Traverse. "Going There with Ana Gasteyer" is a nine
episode video series on Yahoo, with a new episode debuting weekly.
The series will also be accessible through the Yahoo Parenting
digital magazine.
Gasteyer starred on Warner Bros. Television’s critically
acclaimed ABC comedy “Suburgatory” and is perhaps best known for
her incomparable work during a six-year stint on “Saturday Night
Live,” where she created a number of original characters and also
delivered spot-on impressions of Martha Stewart, Celine Dion and
Hillary Rodham Clinton.
Some of the celebrity guests appearing on “Going There with Ana
Gasteyer” include Gasteyer’s former “Saturday Night Live” castmate
Maya Rudolph, Jenna Fischer of “The Office,” Jessica St. Clair of
“Playing House” and the movie “Bridesmaids,” and many more. The
show will feature many autobiographical elements, with Gasteyer
drawing inspiration from her real-life experiences with her two
children, ages 13 and 7.
Ana Gasteyer said, “I wanted to do this show because the only
thing better than driving around with a friend dishing about
parenthood is doing it in a clean vehicle with buttons that still
work.”
Episode storylines feature everyday situations such as ordering
groceries online through the Traverse’s OnStar 4G LTE with Wi-Fi or
finding decorations for a children’s birthday party. As the show
sponsor, Chevrolet will leverage advertising on Yahoo, as well as
syndication of the videos to more broadly share this content. Yahoo
will also produce additional content featuring interviews with
celebrity guests, as well as moms and dads of all stripes, on
topics of interest to parents for the “Going There with Ana
Gasteyer” site.
“The Chevrolet Traverse is a midsize SUV tailored to the needs
of parents,” said Steve Majoros, Chevrolet marketing director.
“This web series focuses on many of the premier features of the
vehicle that were designed with families in mind, while
entertaining viewers with some truly universal humor.”
The new 2016 Chevrolet Traverse is the ideal vehicle for the
series. Making the list for the Best Family Cars of 2015 by Parents
magazine, Traverse ranks high in safety features, provides
class-leading cargo space and offers technology such as OnStar 4G
LTE with a built-in Wi-Fi hotspot.
“Working with Chevrolet, we’re bringing this unique and
entertaining video series to viewers on Yahoo,” said Lisa
Utzschneider, Chief Revenue Officer, Yahoo. “It’s really exciting
to bring such a talented group of people together. ‘Going There
with Ana Gasteyer’ will truly make people laugh and think about
their own relationships with their families and their
vehicles.”
For a trailer, behind-the-scenes content and more, please visit
https://goingthere.yahoo.com.
The series was created by Libby Silverman and Blue Ribbon
Content’s Zoe Friedman. Ellen DeGeneres and Jeff Kleeman are
executive producers; Ana Gasteyer is a producer.
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's
largest car brands, doing business in more than 115 countries and
selling around 4.8 million cars and trucks a year. Chevrolet
provides customers with fuel-efficient vehicles that feature
engaging performance, design that makes the heart beat, passive
& active safety features and easy-to-use technology, all at a
value. More information on Chevrolet models can be found at
www.chevrolet.com.
About Yahoo
Yahoo is a guide focused on informing, connecting, and
entertaining our users. By creating highly personalized experiences
for our users, we keep people connected to what matters most to
them, across devices and around the world. In turn, we create value
for advertisers by connecting them with the audiences that build
their businesses. Yahoo is headquartered in Sunnyvale, California,
and has offices located throughout the Americas, Asia Pacific
(APAC) and the Europe, Middle East and Africa (EMEA) regions. For
more information, visit the pressroom (pressroom.yahoo.net) or the
Company’s blog (yahoo.tumblr.com).
About A Very Good Production
A Very Good Production (AVGP) is the Emmy®-winning television
and film production company of producer/writer/actor/host Ellen
DeGeneres. Based at Warner Bros. Television Group (WBTVG) with an
exclusive multiyear deal, AVGP produces the nationally syndicated
daytime talk program The Ellen DeGeneres Show and develops
television projects for all divisions of WBTVG, including scripted
and unscripted primetime series for network and cable, as well as
additional syndicated fare. AVGP’s slate of television projects
includes the upcoming animated family comedy Green Eggs and Ham for
Netflix; the forthcoming unscripted variety/comedy series Little
Big Shots and unscripted relationship series First Dates for NBC;
the unscripted design competition program Ellen’s Design Challenge
for HGTV; Heads Up!, a fast-paced game show debuting in 2016 on HLN
and based on the wildly popular game and app of the same name from
The Ellen DeGeneres Show; and Hello Goodbye, an unscripted series
debuting on the Travel Channel highlighting heart-warming — and
sometimes heart-wrenching — stories of love, sorrow, family and
friendship from travelers of all cultures and walks of life. Jeff
Kleeman serves as President of A Very Good Production.
About Blue Ribbon Content
Formed in 2014, Blue Ribbon Content is Warner Bros.’ shortform
series production unit, charged with developing and producing
live-action series for digital platforms, tapping the creative
talent already working at the Studio while also identifying
opportunities for collaboration with new writers and producers. In
addition to live-action programming, BRC produces animated content
and is also experimenting with emerging platforms such as virtual
reality. BRC programs include Going There with Ana Gasteyer for
Yahoo, Vixen for CW Seed, Justice League: Gods and Monsters
Chronicles for Machinima and the Batman: The Animated Series
virtual reality experience, with OTOY Inc., among others. For more
information, visit www.blueribboncontent.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151005005605/en/
Chevrolet CommunicationsCristi Vazquez,
248-410-7827cristianna.vazquez@gm.comorWarner Bros. Television/Blue
Ribbon ContentJeff Tobler,
818-954-5062jeff.tobler@warnerbros.comorYahooJulie Nicholson,
917-471-0325jnich@yahoo-inc.com
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