New Danner Styles Created by Consumer Demand

Date : 01/11/2007 @ 9:07AM
Source : PR Newswire
Stock : Lacrosse Footwear (MM) (BOOT)
Quote : 15.37  -0.48 (-3.03%) @ 4:00PM
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New Danner Styles Created by Consumer Demand

Fall 2007 Styles Focus on Danner Classics

PORTLAND, Ore., Jan. 11 /PRNewswire-FirstCall/ -- Danner, Inc., a subsidiary of LaCrosse Footwear, Inc. (NASDAQ:BOOT), a leading provider of branded work and outdoor footwear for expert users, today showcases its new footwear for fall 2007 at the Shooting, Hunting, Outdoor Trade Show (SHOT Show) in Orlando, Fla.

"Danner has a strong tradition of creating overbuilt and durable footwear with exceptional detail and quality that experts rely upon and trust," said Joseph P. Schneider, president and CEO of LaCrosse Footwear. "We listened to our consumers' demands and increased options for some of our most popular lines; Danner's new work and outdoor footwear for fall 2007 continues to integrate new technologies into classic Danner styles."

Pronghorn(TM) GTX Series

The Pronghorn boot has become a staple in the hunting and outdoor industry. For fall 2007, Danner adds to its popular Pronghorn GTX Series line up with two all leather offerings and two side zip options for fall 2007. The ultimate go-to hunting boot, the Pronghorn is built with the lightweight Danner Predator TF (TERRA FORCE(TM)) platform that combines technology and durability for superior foot and ankle support, no matter the conditions. Built Danner tough, the waterproof GORE-TEX(R) liner keeps feet dry in any environment. The new series adds four new options that further maximize the wearer's comfort:

-- The 8-inch Pronghorn Camohide(TM) GTX All Leather features 200 G.

Thinsulate(TM) Insulation for lightweight warmth in the field for multi-season adventures. The full-grain Camohide leather upper increases durability in the field.

-- The 10-inch Pronghorn Camohide GTX All Leather option features 600 G.

Thinsulate(TM) Ultra Insulation for additional warmth in the mid to late season.

-- The Pronghorn Series offers two 8-inch side zip options that make taking boots on and off a breeze. Energy shouldn't be wasted on lacing up boots, but saved for the ultimate outdoor experience. The Pronghorn Side Zip with 200 G. Thinsulate(TM) Insulation features Mossy Oak(R) Obsession camo. Additionally available in 1200 G.

Thinsulate(TM) Ultra Insulation which features the Realtree(R) AP HD(TM) camo pattern.

Frontier Series

The original Frontier Series has developed a following over the years because it features Danner's classic stitchdown construction and rugged leather. The new Frontier Series incorporates lighter weight technology, built strong for any outdoor enthusiast, hunter or expert tackling rugged terrain. With an updated look for 2007, the Frontier maintains the exceptional quality and performance expected and loved from Danner. Built on the Danner Backcountry Bob outsole, the Frontier provides a balance of traction and support with unparalleled comfort. The waterproof GORE-TEX(R) liner keeps feet dry while the durable full-grain leather or leather and Cordura(R) combination uppers keep boots going for the many miles ahead. Most importantly, with Danner's Recrafting Department, if the Frontiers ever wear down, the Danner team can rebuild them like new. The Frontier GTX Series features:

-- Three full-grain all leather Frontier options are featured: the Frontier GTX 6-inch Sport Brown uninsulated option, 8-inch with 1000 G. Thinsulate(TM) Ultra Insulation for late season and extreme cold conditions, and 10-inch with 600 G. Thinsulate Ultra Insulation for mid to late season warmth.

-- Two styles of full-grain leather and Cordura are available for lightweight protection, available in 8-inch uninsulated and 8-inch with 400 G. Thinsulate(TM) Ultra Insulation.

Striker II

The original Striker Series has restored confidence in the field because stability and durability start from the ground up. Danner has taken an expert quality boot and enhanced it with a new extremely light platform, improved styling and ankle support for the Striker II Series for fall 2007. The new Danner TERRA FORCE(TM) X LITE platform provides a solid base with an oil and slip resistant outsole. The non-metallic hardware is ideal for high level security jobs and quick entry through electronic metal detectors.

-- The Striker II HOT is developed with Danner's HOT technology featuring Dri-Lex material that increases breathability that allows for day long boot comfort in warm and extremely hot conditions.

Featuring full-grain leather and material, with perforated leather on the instep for additional increased ventilation.

-- The Striker II Leather Side Zip has all the advanced benefits of the new series, but stands apart with the convenient side zipper that allows for quick and easy on and off. Featuring full-grain leather and a waterproof GORE-TEX(R) liner, the Side Zip will stand up against all elements.

-- The Striker II has two additional leather and Cordura(R) options, the Striker II 8-inch and the Striker II 45 (featuring a 4.5-inch ankle height). These two options provide different heights; both focus on increased ankle support and all the advanced options with the new series. The GORE-TEX(R) liner provides waterproof protection in the field for both series options.

Danner fall 2007 product is available in July for distribution in work and outdoor retail or online. The Pronghorn Series has a suggested retail from $169 and the Frontier Series has a suggested retail from $159.

Danner, located in Portland, Oregon, designs and manufactures a complete line of innovative, functional and performance footwear for experts in the work and outdoor markets. With a commitment to craftsmanship, Danner continues to build on the Company's 75-year heritage of being the Experts Choice by making premium-quality hiking, hunting, occupational, uniform and rugged casual footwear for men and women. Danner is a wholly owned subsidiary of LaCrosse Footwear, Inc.

DATASOURCE: Danner, Inc.

CONTACT: Erin Patterson, Public Relations Manager of LaCrosse Footwear,

Inc., +1-503-262-0110, ext. 1393, or ; or

Michael Newman, Investor Relations of StreetConnect, Inc., 800-654-3517, or

for LaCrosse Footwear, Inc.

Web site: http://www.lacrossefootwearinc.com/

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