BARRANQUILLA, Colombia,
October 27, 2016 /PRNewswire/ --
Company to run commercials on major networks
including FOX, Universal, and
ESPN.
New Colombia Resources, Inc. (NEWC) ("New Colombia or the
Company"), a U.S. listed Colombian company with natural resource
assets in Colombia, is pleased to
detail initial marketing plans to introduce their 100% organic, all
natural medical marijuana products to the $
1.5 Trillion U.S. Hispanic and Latin American Markets.
Company contacts in the infomercial industry allow for a massive
international campaign at the best rates possible for production
and airtime.
New Colombia Resources' President will be in Miami next week implementing the campaign to
begin marketing products immediately to be in a dominant positon
come January. The Company will bring on board well known and
respected Latin American and U.S. sports stars to help market their
products.
Doral Studios Inc. d/b/a RC Television Production has been
producing English and Spanish speaking commercials, infomercials,
music videos, and political campaign ads for over 15 years. They
have a state of the art production studio in Doral, FL where they have produced the most
successful Spanish language infomercials on the air in the U.S. and
Latin America. RC Television
handles every aspect of an infomercial including: concept, logo,
animation, graphics, passive and aggressive CTA (Call to Action),
and high definition production. They work with focus groups to
determine the direction of the product or idea. To view Doral
Studios demos visit
http://www.youtube.com/results?search_query=doral+studios
The initial marketing campaign for their all natural cannabis
products will be handled in two phases.
Phase 1
- Create a campaign by social expectation with short and direct
videos that can be strengthened by 20 or 30 second Television
commercials and disseminated by region.
- Initiate a series of video interviews of reputable
professionals to confirm that this movement is one of the best
natural alternatives for different types of ailments.
- Hit the streets to tape surveys and interviews with patients
interested in alternative medicine.
For this campaign Doral Studios, will put in play an exclusive
channel that is interactive with social media that gives immediate
presence and creates micro reports which will be valuable in the
future.
Phase 2
- Develop a campaign of 120 second commercials and broadcast to
Latin American television media networks that reach 12 countries
and is more economical compared to local networks. These networks
include Universal and Studio Universal, owned by Comcast
Corporation (NASDAQ: CMCSA) and Fox, FX, Mundo Fox, and Fox Life owned by 21st
Century Fox (NASDAQ: FOXA) among others. Doral Studios maintains
strong contracts in the Direct Response industry that are available
to New Colombia Resources.
- Create a digital magazine that supports both campaigns with
informational articles to maintain the commercials mainstream.
- Develop programs for Radio and Internet broadcast
Doral Studios provides infinite alternatives to guarantee a
successful campaign and the creative means to achieve them. Doral
Studios has a radio channel and on-line TV channel they can
activate and operate directly from their state of the art studio in
Miami and develop micro interviews
that will be useful for understanding Cannabis products.
Rafael Campo, Owner of Doral
Studios, has long standing relationships with the biggest Spanish
language broadcasters in the world and works with telemarketing
associates to handle incoming calls. New Colombia Resources'
President, John Campo, and
Rafael Campo are related.
According to published reports, the U.S. Hispanic buying power
is over $ 1.5 Trillion and spends the
most on consumer goods over other multi-cultural segments. "We feel
our target audience will accept our "Made in Colombia" products over other cannabis
products of inferior quality," stated John
Campo, President of New Colombia Resources, Inc.
Products the company plans to advertise to the Hispanic market
include their all natural pain relief cream
http://www.sannabis.co/_p/prd2/2838276511/product/pomada-caliente
made with the following all natural active ingredients...
- Bees Wax
- Eucalyptus
- Pine
- Nettle
- Castor Bean
- Tabaco
- Cannabis Sativa Flower (5
grams)
Additionally, New Colombia Resources will be giving an update on
their cannabis based Orphan Drug Designation application with the
FDA very soon.
To view or purchase cannabis based products from the Company's
medical marijuana joint venture in Colombia, Sannabis, visit
http://www.sannabis.co. Follow Sannabis on Facebook for photos and
testimonials at
https://www.facebook.com/sannabis.cannamedicinal
About New Colombia Resources, Inc.
New Colombia Resources, Inc. is focused on the acquisition and
development of high-quality metallurgical coal properties and other
available resources in the Republic of Colombia. They expect to have several revenues
producing businesses including; metallurgical coal mining and rock
quarry aggregates for domestic Colombian highway and railroad
building projects, and medical marijuana products. The Company owns
100% of La Tabaquera metallurgical coal mine in Colombia with an estimated 15- 17 million
tonnes of reserves. They have another pending acquisition for 390
ha and a solicitation contract for 184 ha metallurgical coal
concession. New Colombia Resources holds a significant position in
Sannabis SAS which legally produces medical marijuana products in
the Republic of Colombia, visit
http://www.sannabis.co. For more information on the Company visit
http://www.newcolombiaresources.com.
Forward Looking Statements
Forward Looking Statements; This Press Release includes
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Act of
1934. A statement containing works such as "anticipate," "seek,"
intend," "believe," "plan," "estimate," "expect," "project,"
"plan," or similar phrases may be deemed "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Some or all of the events or results
anticipated by these forward-looking statements may not occur.
Factors that could cause or contribute to such differences include
financing, the future U.S. and global economies, the impact of
competition, and the Company's reliance on existing regulations.
New Colombia Resources, Inc. does not undertake any duty nor does
it intend to update the results of these forward-looking
statements.
Media/Company Contact:
New Colombia Resources, Inc.
John Campo
President/Chairman
(1)-410-236-8200 USA
(57) 318-657-0918 Colombia
jcampo@newcolombiaresources.com
SOURCE New Colombia Resources Inc.