Rear-view and side-view mirrors on new vehicles will begin to
see major changes over the next decade, according to new analysis
from business information provider IHS Markit (Nasdaq: INFO).
Combining high-definition cameras and displays in place of – or to
complement – traditional mirror designs offers a compelling case
for automakers to improve on fuel efficiency and battery range,
while increasing visibility and safety with high-value
technology-driven content.
These technologies will catch on quickly over the next decade,
according to the recently published Camera and Display Mirrors
Report from IHS Markit.
Displays where a rear-view mirror once was? It’s
possible!
The first production applications of rear-view display mirrors
have been successful, with the substantially wider field of vision
helping to eliminate blind spots from rear seat occupants or roof
pillars. General Motors was first to market this technology in 2015
with the Cadillac brand before expanding to Chevrolet and upcoming
Buick models. However, other automakers are taking notice and
making plans to bring similar solutions to market soon. Nissan
announced plans to introduce the technology on the 2018 Armada, and
other automakers will soon follow.
A substantially wider field of vision also contributes to
improved driver comfort and awareness. The device also appeases
regulators and drivers alike with a toggle to switch between a
traditional reflective mirror and the camera view. With regulatory
approval and early signs of customer acceptance, rearview display
mirrors are expected to reach nearly 1.8 million units produced
annually in 2025, led by markets in Japan and North America,
according to IHS Markit global forecasts.
Cost remains a major barrier to widespread implementation of
this new design, however, as relatively inexpensive traditional
rear-view mirrors are replaced with more complex camera display
systems. While cost and complexity will limit the market to an
extent, the opportunity for differentiation and improved visibility
will attract a number of automakers.
Cameras recognized as viable replacement for traditional side
mirrors
Aerodynamic improvements and enhanced visibility are the primary
reasons behind emerging mirror replacement applications, while
designers will welcome newfound freedom after having explored novel
exterior mirrors in concept vehicles for decades. Now that the
regulatory environment is taking shape to support this concept,
production applications will soon follow.
The market for dedicated side-view camera display mirrors will
grow as a result, with initial production expected within the next
12 to 24 months, according to IHS Markit. By 2025, nearly a half
million side-view camera display systems will replace side mirrors
annually in new vehicles designed to support the added technology
content. Implementation will not be uniform, however.
“Suppliers and automakers are investigating several different
ways to replicate the camera view with an in-vehicle display. These
side-view images could feed through an instrument cluster display
of some sort, or even a traditional center stack display,” said
Brian Rhodes, automotive technology analyst with IHS Markit.
“However, the majority of concepts to this point have focused on
new, dedicated side-view displays located either in the door panels
or A-pillars because they offer the driver the most familiar line
of sight for this safety-critical aspect of driving.”
From a driver assistance perspective, augmenting mirrors with
cameras is already common today—from familiar rear camera park
assist to applications such as Honda LaneWatch that enhance
visibility.
“Current side camera systems merely enhance the driver’s view
today and provide marginal added safety as a result, but there is
much more opportunity,” said Jeremy Carlson, principal automotive
analyst with IHS Markit. “Camera sensors allow machine vision
software and artificial intelligence to constantly detect, track,
and recognize objects over a wide field of view, and that can be
important input to autonomous driving solutions.”
“Alongside the autonomous use case, which has varying levels of
interest from different automakers, improving aerodynamics will
improve fuel efficiency no matter the fuel used—and that should be
of interest to every automaker given regulatory pressures around
the world today,” Carlson said.
In 2025, more than 1.8 million vehicles will be produced with
side-view camera sensors to support drivers or contribute to
automated driving systems, while more than 23 percent of these
systems will completely shed the traditional side-view mirror,
according to IHS Markit forecasts.
New opportunities for content differentiation,
suppliers
These mirror replacement solutions offer automakers a new
opportunity to add value for consumers and to deliver content in an
entirely new area of the vehicle. In addition, they create
opportunities for a new set of suppliers to meet this
demand—including those with expertise in automotive camera systems,
display modules, system ECUs, and mirror modules, all of which
could see new business opportunities take shape as this market
develops.
“Automakers will have the flexibility to integrate safety
features such as a pedestrian highlight or warnings for
fast-approaching vehicles to bring the driver’s attention to these
outside factors and allow them—or the vehicle itself—to respond
accordingly,” Carlson said. “That next level of innovation will
push this emerging technology beyond the ‘nice to have’ cost
constraints and into an integral part of a comprehensive in-vehicle
user experience, whether you’re driving yourself or watching your
vehicle drive you.”
About IHS Markit
(www.ihsmarkit.com)
IHS Markit (Nasdaq: INFO) is the automotive industry’s leading
source for market-wide insight, expertise and advanced planning
solutions. With a reputation of enabling better decisions and
better results for nearly a century, the world’s leading OEMs,
suppliers and their transportation partners rely on IHS Markit to
power growth, improve efficiency and drive a sustainable
competitive advantage.
Automotive offerings and expertise at IHS Markit span every
major market and, the entire automotive value chain -- from product
planning to marketing, sales and the aftermarket. Headquartered in
London, the automotive team is part of the IHS Markit information
and analytics powerhouse that includes 12,300-plus colleagues in
150 countries, covering energy, chemical, aerospace and defense,
maritime, financial, technology, media and telecommunications. For
additional information, please visit www.ihsmarkit.com or email
automotive@ihsmarkit.com.
IHS Markit is a registered trademark of IHS Markit Ltd and/or
its affiliates. All other company and product names may be
trademarks of their respective owners © 2017 IHS Markit Ltd. All
rights reserved.
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