New Avis Car Rental Advertising Campaign Moves Travelers Forward
October 10 2016 - 11:00AM
Avis Car Rental today launched a new advertising campaign which
highlights the Company’s transformational mobile app in vignettes
that show off its innovative features.
The first spot, called “Jet-Setter,” features a businesswoman on
an airplane who utilizes the Avis mobile app to accommodate her
changing needs for a color and weather-appropriate vehicle. In the
second spot, titled “Travel Partner,” a road warrior heading out
for yet another business trip makes his young daughter’s day when
he fires up the Avis mobile app to upgrade his rental and add a
child safety seat. Each spot ends with a unique logo treatment that
ties in the campaign’s tagline, “This way forward.”
“The Avis app was designed to meet the changing needs of today’s
travelers and makes car rental easier. Customers can control every
aspect of the process on their terms and from the palm of their
hands,” said Scott Deaver, executive vice president and chief
marketing officer, Avis Budget Group. “This ad campaign brings this
innovative mobility solution to life in a way that travelers can
relate or aspire to.”
With the Avis mobile app, travelers enrolled in Avis Preferred,
the Company’s express rental/loyalty program, have the power to
choose the exact car they want, control their rental experience
from start to finish and get real-time updates for peace of mind,
currently at nearly 60 locations across the United States. The Avis
app is compatible with all vehicles in the Avis fleet, including
40,000 connected cars that enable customers to lock and unlock
doors and flash the cars’ headlights. The Avis app is available for
devices on the iOS and Android platforms. For more information or
to enroll in Avis Preferred, visit www.avis.com.
Created by Avis’ advertising agency, Hello Creative, the
30-second spots will air on broadcast and cable networks, including
ABC, Black Entertainment TV (BET), CNBC, ESPN, Fox News Channel,
MSNBC, NFL Network and TV Land.
For more information or to view the TV commercials, visit
www.avis.com/tv.
About AvisAvis Car Rental operates one of the
world's best-known car rental brands with approximately 5,500
locations in more than 165 countries. Avis has a long history of
innovation in the car rental industry and is one of the world's top
brands for customer loyalty. Avis is owned by Avis Budget Group,
Inc. (NASDAQ:CAR), which operates and licenses the brand throughout
the world. For more information, visit www.avis.com.
Contact:
Alice Pereira
973.496.3916
PR@avisbudget.com
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