New Adobe Study Uncovers Creativity Gap in Government
March 30 2016 - 6:00AM
Business Wire
Survey of Public Sector Creative Professionals Uncovers
“Creativity Gap”; Highlights Need for Governments to Foster Better
Creative Environments to Meet Employees’ Needs
According to a survey released today by Adobe (Nasdaq:ADBE), 73
percent of public sector creative professionals believe that
creativity is undervalued in government and that government is
limiting their creative capabilities. In the ongoing struggle for
government to recruit the best talent, the private sector is
increasingly more attractive for creative professionals, causing a
creativity gap between the public and private sectors.
The Creativity in Public Sector Survey assessed the opinions and
perspectives of public sector creative employees across a variety
of topics, including workplace environment, private sector
competition and mobile investment. Conducted by Edelman
Intelligence, it polled 175 public sector employees at the
local/municipal, state/provincial and federal levels in the U.S.
and Canada working in creative communications, design and program
management.
While 94 percent of respondents agree that governments should be
as creative as businesses, only 46 percent believe that public
sector entities are as creative as their private sector
counterparts. Furthermore, 57 percent of respondents don’t feel as
though their colleagues are living up to their creative
potential.
“The creativity gap between the public and private sectors is
real and presents a tremendous challenge for government, its
employees and the professionals who work there,” said Jerry
Silverman, Principal Solutions Consultant at Adobe. “There are very
talented creatives in government agencies with the potential to
produce world-class communications for government. All they need is
for their agency resources to meet them halfway with the right
tools and resources.”
Other key findings include:
- A majority of 89 percent agree that
creative communications and design ultimately allows the government
to better serve constituents and achieve their mission.
- Ninety-five percent believe that mobile
is transforming the face of creativity and design, with half of
respondents noting that using mobile in their design process helps
them collaborate and create content anywhere.
- According to public sector employees,
the top three most significant barriers to fostering a creative
environment are the slow approval process, access to the right
technology and security concerns.
- Forty-one percent of respondents would
consider leaving their current public sector job for one that
allowed more creativity.
To see the full results of the Creativity in Public Sector
Survey please click here. To read the Mobile and Creativity in the
Public Sector infographic click here and for the Creativity in the
Public Sector Workplace infographic click here.
To learn more about how Adobe can help government entities reach
their creative potential, please visit adobe.com/government.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20160330005330/en/
AdobeLisa Lindgren, 202-494-9143llindgre@adobe.comEdelmanCaroline Whitehouse,
202-777-3856caroline.whitehouse@edelman.com
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