New Adobe Experience Manager Accelerates Development of Digital Experiences Across Channels
March 25 2014 - 12:03AM
Business Wire
Marketers Benefit from Innovations in Web Experience
Management, Digital Asset Management, Mobile App Development,
Social Communities, and Adaptive Forms
Adobe Summit, the Digital Marketing Conference — Adobe
(Nasdaq:ADBE) today announced a major new release of Adobe®
Experience Manager, the market leader in Web experience management,
including innovations for simplification of website re-platforming,
dynamic asset delivery and mobile app development.
According to a survey conducted by Adobe, Digital Roadblock:
Marketers Struggle to Reinvent Themselves1, marketers agree they
need to reinvent themselves to succeed, and nearly three-quarters
stated the top driving force behind this need for change is the
expanded number of channels and platforms to reach audiences. Adobe
has responded to the need for a more expedient development process
for both web and mobile app marketing, delivering new capabilities
through its Adobe Experience Manager solution for:
- Sites — Touch-enabled interface
simplifies the launch of web and mobile sites, and a newly imagined
template approach can help reduce project time by up to 50 percent.
New dashboards give marketers greater insight into the most
effective content on online properties, while support for automated
translation helps reach global audiences faster. Through
integrations with leading commerce engines, Experience Manager
provides organizations the flexibility to build rich experiences
that lead to purchase on their commerce platform of choice.
- Assets — Dynamic, interactive
media experiences, including video, can now be authored and
delivered across devices. Advanced video features now include the
ability to add annotations and measure engagement. New workflows
help streamline tasks such as photo shoots for campaign launches.
Experience Manager Assets provides deeper integration with Adobe
Creative Cloud, enabling Adobe’s leading digital media tools to
store, sync and share assets with Adobe Marketing Cloud. Marketers
can then use assets across Adobe’s digital marketing solutions,
including Adobe Target, Adobe Campaign and Adobe Social, supporting
the delivery of a consistent brand experience across all
channels.
- Apps — Combined with the new
PhoneGap Enterprise (see separate release), Experience Manager
provides the only mobile app development platform for both
developers and marketers. Developers can quickly build
cross-platform apps, such as for retail and financial services.
Marketers can then use Experience Manager’s drag-and-drop interface
to edit and add to apps, as well as push content updates from the
web to apps. Marketers can also analyze app performance in real
time through new, built-in integration with Adobe Analytics.
- Communities — As brands shift
focus to building communities — and loyalty — on their own online
properties, Experience Manager delivers a full set of capabilities
designed to support them at scale. Organizations are now empowered
to easily moderate communities and help boost engagement with
sentiment analysis. New machine translation provides community
members the ability to select their language of choice, and helps
marketers overcome communication barriers and grow brand advocates
worldwide.
- Forms — Large volumes of forms
can be created, managed and made available as part of websites,
mobile sites and mobile apps, with capabilities to adapt to device
types and user responses. Forms can be integrated with business
processes, helping government agencies, financial services
organizations and others increase efficiency and improve response
times.
The capabilities of Adobe Experience Manager are built on a
unified platform, offering organizations the flexibility to deploy
and manage digital experiences themselves or in the cloud via
Adobe’s managed services.
Quotes
Aseem Chandra, vice president, Adobe Experience Manager and
Adobe Target, Adobe
- “Digital experiences have extended well
beyond the PC to tablets, mobile devices, social channels, digital
glass, and even wearables. Whether searching a mobile site, diving
into a favorite tablet app, or participating in an online
community, consumers expect brands to provide a consistent,
personal experience every time. Adobe Experience Manager, as part
of the industry’s most complete set of marketing solutions, is
uniquely positioned to continue defining the future and helping
marketers succeed every step of the way.”
Ryan Bonifacino, vice president, Digital Strategy, Alex and
Ani
- “Alex and Ani is the world’s fastest
growing multichannel retailer with an intensely loyal following of
customers, so the digital marketing solutions we adopt have to be
versatile and best in class. Adobe Experience Manager offers strong
integration with Adobe Marketing Cloud and Creative Cloud, which
empowers teams to develop and deliver insight-driven digital
experiences across devices with the same personalized mindset as
our products themselves. This enables companies like ours to align
traditional and digital marketing strategies across sales channels
to support accelerated business growth.”
Sandra Van Wormer, digital marketing director, DuPont
- “At DuPont, we are the world's leading
science company focused on solving the greatest challenges in food,
energy and protection. To do this successfully we must reach our
customers around the world in a way that resonates with them and
addresses the challenges they face. Adobe Experience Manager
helps us to fulfill our strategies by enabling digital
experiences that are optimized, and that can be efficiently
leveraged across languages and geographies.”
Chris Hansen, associate director of Digital Design and
Development for Internet Sales, Verizon Wireless
- “A top priority for us is offering
customers the best user experience on any device. With advances in
Adobe Experience Manager, new products can be delivered across more
devices faster. We’re impressed by the new digital asset management
capabilities, which offer greater flexibility and control, enable
companies to manage and deliver assets more efficiently, as well as
keep coordinated on the experiences being driven by multiple
teams.”
Barbara Venneman, principal and Deloitte
Digital national digital marketing leader, Deloitte Consulting
LLP
- “Converging forces in the industry
continue to pressure organizations to establish an integrated
marketing capability to engage with an increasingly savvy,
informed, and multi-faceted customer. The product advances
announced today by Adobe represent a significant step forward in
helping marketers to more effectively and easily deliver
personalized and consistent experiences across the customer’s
channel of choice and in the customer’s preferred language.”
Bob Van Beber, senior vice president and Managing Director,
SapientNitro
- "Today's always-on and digitally-savvy
consumer demands a connected and personalized user experience that
cuts across channels and devices. We rely on Experience Manager to
give our global marketers a robust framework and tool to bring
their brand experiences to life across platforms in a very
effective, efficient manner. We look forward to these enhancements
to support our new capabilities and provide increased value to our
customers."
Helpful Links
- Introducing Adobe Experience Manager
Webinar
- Adobe Experience Manager Community
- Developer Forum
- Blog post: Introducing Adobe Experience
Manager Apps for Marketers & Developers
- Twitter
- Blog
- Facebook
Availability
The new Adobe Experience Manager is expected to be available on
a worldwide basis by the end of May 2014.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting,
Web and app experience management and cross-channel
campaign management solutions as well as core services and
mobile capabilities that bring together everything marketers
need to know about their campaigns. So marketers can get from data
to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
1 “Digital Roadblock: Marketers Struggle to Reinvent Themselves”
Adobe, March 2014
Photos/Multimedia Gallery Available:
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Adobe Systems IncorporatedJohn Cristofano,
408-536-4135jcristof@adobe.comorEdelmanAnneka Patel,
650-762-2856anneka.patel@edelman.com
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