MINNEAPOLIS, and NEW YORK, Oct. 8 /PRNewswire-FirstCall/ -- Navarre Corporation (NASDAQ:NAVR), a publisher and distributor of physical and digital home entertainment and multimedia products, announced that that it has signed an exclusive distribution agreement with MTV Networks' Nickelodeon (NYSE:VIANYSE:VIA.B) to distribute the MONOPOLY: SpongeBob SquarePants Edition PC game to retailers throughout the United States. The game will be available for purchase at retail locations starting October 15, 2007.
Brian Burke, President of Navarre Distribution Services, commenting on the distribution agreement, said, "we are excited to be the exclusive distributor for the Monopoly: SpongeBob SquarePants Edition game. This game incorporates two powerful and well recognized brands in the entertainment space and we look forward to strong consumer demand as we head into the holiday season." "With the combination of two iconic brands coming together in one powerful product, and with Navarre behind it, we anticipate a successful partnership at retail," commented Shaul Olmert, Vice President of Nickelodeon Digital Products.
MONOPOLY: SpongeBob SquarePants Edition brings the classic MONOPOLY game play experience to life in a digital format with minigames and more. It allows players to bend the traditional rules to play in SpongeBob, Squidward or Plankton modes. The game is geared towards kids between the ages of 6 and 11 and is priced at $19.99. PC and Mac versions of the game will also be available for download online.
SpongeBob SquarePants continues to be the number-one animated show for kids on television for the past five years, and the number-one selling kids' video game and PC game franchise. Hasbro's (NYSE:HAS) MONOPOLY, which is a trademark of Hasbro, Inc. (NYSE:HAS), is the best-selling, most widely played board game in the world. It's currently sold in 80 countries and produced in 26 languages. MONOPOLY: SpongeBob SquarePants Edition, the board game, has sold millions at retail and was the number-one co-branded MONOPOLY game of 2006, according to NPD.
About Hasbro Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
MONOPOLY, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and character, as well as each of the distinctive elements of the board and the playing pieces are trademarks of Hasbro for its property trading game and game equipment.
(C)2007 Hasbro, Inc. All Rights Reserved.
About Navarre Corporation
Navarre Corporation (NASDAQ:NAVR) is a publisher and distributor of physical and digital home entertainment and multimedia products, including PC software, DVD video, video games and accessories. The Company has established distribution relationships with customers across a wide spectrum of retail channels which includes mass merchants, discount, wholesale clubs, office and electronic superstores, military sales and e-tailers nationwide. Navarre licenses and publishes home entertainment and multimedia content through its Encore, BCI, and FUNimation subsidiaries. Navarre was founded in 1983 and is headquartered in New Hope, Minnesota. Additional information is available at http://www.navarre.com/.
About Nickelodeon Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIANYSE:VIA.B). DATASOURCE: Navarre Corporation CONTACT: Investor Relations, Navarre Corporation, +1-763-535-8333, ; or Joanna Roses of Nickelodeon Communications, +1-212-846-7326, Web site: http://www.navarre.com/
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