NEW YORK, April 28, 2015 /PRNewswire/ -- The market for
natural and organic pet products continues its upward swing as
consumers continue to opt for products they perceive to be both
safer and, in the case of natural pet food and treats, a source of
better nutrition than traditional fare. Because of the exponential
growth this market has experienced in recent years, "natural"?
alone is no longer enough to make new products fly off the shelves,
so most of the new products being launched in the natural product
space offer additional features such as condition-specific
ingredients or low-glycemic formulations. With the burgeoning
interest, even the foremost mass players mass players are becoming
concerned by the incursions of leading pet specialty players, as
illustrated by the 2014 lawsuit filed by Nestlé Purina against Blue
Buffalo. Heightened consumer demand is also causing natural and
organic products to appear far more frequently on the shelves of
mass merchandisers and supermarkets, including in the form of
ambitious new private-label lines such as Whole Food' Whole Paws
line and Wegmans' Simply from Nature.
Representing an ongoing market linchpin, pet owners remain
concerned about pet product purity and safety, and ripples from the
2007 pet food recalls are apparent in the number of products now
being promoted as "made in the U.S.A".? In Packaged Facts' April 2014 Pet Owner Survey' a key source of
primary data for this report" 61% of dog product purchasers and 50%
of cat product purchasers indicated that they actively seek out pet
foods made in the U.S. Another key market driver involves
environmentally friendly products, with consumers seeking out not
just safer products but those made from sustainable or
recycled/recyclable materials and manufactured with a smaller
carbon footprint.
Building on the analysis presented in the previous editions of this
report, this fully updated edition of Natural, Organic and
Eco-Friendly Pet Products in the U.S. divides the market into two
classifications"pet food and pet care"with the latter defined as
encompassing all nonfood pet supplies (cat litter, grooming
products, flea/tick care products, supplements, clean-up products,
etc.). For each classification, coverage includes historical and
projected retail sales estimates from 2009 through 2019,
competitive strategies of key players, and trends in new product
development such as grain-free, low-glycemic, superfood
ingredients, human-grade, raw pet food (including freeze-dried and
dehydrated), refrigerated pet food, eco-friendly nonfood pet
products, corporate sustainability initiatives, cause marketing,
and social media usage. Featuring exclusive Packaged Facts pet
owner survey data, the report homes in on food and nonfood
purchasing trends across multiple categories, as well as attitudes
and demographic characteristics of natural and organic pet product
purchasers. Additional data sources include IRI marketer/brand
sales data for mass-market channels, SPINSscan data for the natural
supermarket channel and specialty gourmet channels, and Simmons
data profiling trends in pet ownership and product purchasing. The
market for natural and organic pet products continues its upward
swing as consumers continue to opt for products they perceive to be
both safer and, in the case of natural pet food and treats, a
source of better nutrition than traditional fare. Because of the
exponential growth this market has experienced in recent years,
'natural' alone is no longer enough to make new products fly off
the shelves, so most of the new products being launched in the
natural product space offer additional features such as
condition-specific ingredients or low-glycemic formulations. With
the burgeoning interest, even the foremost mass players mass
players are becoming concerned by the incursions of leading pet
specialty players, as illustrated by the 2014 lawsuit filed by
Nestlé Purina against Blue Buffalo. Heightened consumer demand is
also causing natural and organic products to appear far more
frequently on the shelves of mass merchandisers and supermarkets,
including in the form of ambitious new private-label lines such as
Whole Foods' Whole Paws line and Wegmans' Simply from Nature.
Representing an ongoing market linchpin, pet owners remain
concerned about pet product purity and safety, and ripples from the
2007 pet food recalls are apparent in the number of products now
being promoted as "made in the U.S.A." In Packaged Facts' April 2014 Pet Owner Survey"a key source of
primary data for this report"61% of dog product purchasers and 50%
of cat product purchasers indicated that they actively seek out pet
foods made in the U.S. Another key market driver involves
environmentally friendly products, with consumers seeking out not
just safer products but those made from sustainable or
recycled/recyclable materials and manufactured with a smaller
carbon footprint.
Building on the analysis presented in the previous editions of this
report, this fully updated edition of Natural, Organic and
Eco-Friendly Pet Products in the U.S. divides the market into two
classifications"pet food and pet care"with the latter defined as
encompassing all nonfood pet supplies (cat litter, grooming
products, flea/tick care products, supplements, clean-up products,
etc.). For each classification, coverage includes historical and
projected retail sales estimates from 2009 through 2019,
competitive strategies of key players, and trends in new product
development such as grain-free, low-glycemic, superfood
ingredients, human-grade, raw pet food (including freeze-dried and
dehydrated), refrigerated pet food, eco-friendly nonfood pet
products, corporate sustainability initiatives, cause marketing,
and social media usage. Featuring exclusive Packaged Facts pet
owner survey data, the report homes in on food and nonfood
purchasing trends across multiple categories, as well as attitudes
and demographic characteristics of natural and organic pet product
purchasers. Additional data sources include IRI marketer/brand
sales data for mass-market channels, SPINSscan data for the natural
supermarket channel and specialty gourmet channels, and Simmons
data profiling trends in pet ownership and product purchasing.
Read the full report:
http://www.reportlinker.com/p02522041-summary/view-report.html
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