Nationwide Extends Partnership with Speedway Motorsports, Inc. through 2017
March 06 2015 - 2:00PM
Business Wire
Nationwide is continuing its long-time relationship with
Speedway Motorsports, Inc. (NYSE:TRK), renewing its status as the
official insurance company of Charlotte Motor Speedway and Bristol
Motor Speedway through 2017.
“Nationwide’s original partnership with Speedway Motorsports
Inc. (SMI) in 1999 marked the beginning of our sponsorship efforts
within NASCAR,” said Matt Jauchius, Nationwide chief marketing
officer. “We are extremely proud of the relationship we have with
SMI and look forward to enhancing our branding and activation
efforts at the SMI tracks over the next three years.”
In addition to its partnership with Charlotte and Bristol Motor
Speedways, Nationwide will feature at-track infield hospitality for
their business partners at four SMI NASCAR event weekends
throughout the 2015 race season. The new Nationwide mobile
hospitality unit will be activated at Las Vegas Motor Speedway
March 6-8, Charlotte Motor Speedway May 15-24, Kentucky Speedway
July 9-11 and Bristol Motor Speedway August 19-22.
“For 16 years, Speedway Motorsports has built a relationship
with Nationwide that has grown stronger, with both companies taking
great pride in providing the best experience for their customers,”
said Marcus Smith, president and chief executive officer of
Speedway Motorsports, Inc. “We look forward to continuing that
tradition.”
“Nationwide is a nationally-recognized brand with a diverse
portfolio of sports marketing initiatives,” said Smith. “We are
proud that they continue to choose Speedway Motorsports as a
partner to help achieve their goals.”
Nationwide’s rich history with SMI has included amenities for
fans like “On Your Side” information guides, transportation
services, pit stop hospitality areas and more. The relationship is
also highlighted in Nationwide’s new “It Takes a Nation”
advertising campaign, tying in all of its partners, including
Hendrick Motorsports.
About Speedway Motorsports, Inc.
Speedway Motorsports, Inc. is a leading marketer, promoter and
sponsor of motorsports entertainment in the United States. The
Company, through its subsidiaries, owns and operates the following
premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway,
Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor
Speedway, New Hampshire Motor Speedway, Sonoma Raceway and Texas
Motor Speedway. The Company provides souvenir merchandising
services through its SMI Properties subsidiaries; manufactures and
distributes smaller-scale, modified racing cars and parts through
its U.S. Legend Cars International subsidiary; and produces and
broadcasts syndicated motorsports programming to radio stations
nationwide through its Performance Racing Network subsidiary. For
more information, about the company, please visit the Speedway
Motorsports website.
About Nationwide
Nationwide, a Fortune 100 company based in Columbus, Ohio, is
one of the largest and strongest diversified insurance and
financial services organizations in the U.S. and is rated A+ by
both A.M. Best and Standard & Poor’s. The company provides a
full range of insurance and financial services, including auto,
commercial, homeowners and life insurance; public and private
sector retirement plans, annuities and mutual funds; banking and
mortgages; specialty health; pet, motorcycle, boat and farm
insurance. For more information, visit www.nationwide.com.
Nationwide, Nationwide is on your side, Join the Nation and the
Nationwide N and Eagle are service marks of Nationwide Mutual
Insurance Company.
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Scott CooperMegan Johnson704-455-3209orNationwideJarrett
Dunbar614-249-1591dunbaj1@nationwide.com
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