Nanigans Extends Its Advertising Automation Software to Instagram
August 04 2015 - 09:48AM
Business Wire
Nanigans, Inc., the leading worldwide provider of digital and
mobile advertising software and pioneer in advertising automation,
is extending its software to Instagram.
Nanigans’ mission is to arm marketing teams with the best
software for managing digital and mobile advertising campaigns
in-house. Its commitment to integrating with Instagram, a community
with over 300 million mobile monthly active users worldwide, does
exactly that. Instagram mobile ad revenues are expected to grow to
more than $2.8 billion in 2017, according to eMarketer.
“We’ve seen growing demand from both current and prospective
customers to access the Instagram advertising ecosystem
programmatically,” shared Ric Calvillo, co-founder and CEO of
Nanigans. “Instagram has a large and highly engaged global user
base, and their latest release to support Facebook targeting and an
expanded set of ad types presents a compelling opportunity for our
direct response advertisers. We look forward to helping these
performance marketers scale their campaigns and benefit from
reaching audiences cross-channel.”
Nanigans brings its leadership in the advertising automation
space and five years developing performance advertising technology
to Instagram. Offered as SaaS (Software-as-a-Service), Nanigans
empowers marketing teams with a single solution and unified
interface for complete control and automation of digital and mobile
advertising campaigns. This includes the end-to-end management,
measurement, and optimization of campaigns for return on ad spend
and lifetime value across today’s most valuable channels.
Expanding to Instagram advances Nanigans’ vision to
revolutionize digital and mobile advertising by equipping in-house
marketing teams with the world’s most powerful advertising
automation software. With $500 million in annualized ad spend
through its software, Nanigans offers campaign creation, dynamic
budgeting, automated bidding, cross-device attribution, predictive
revenue optimization, and real-time analytics.
To learn more about advertising automation with Nanigans, visit
www.nanigans.com.
About Nanigans, Inc.
Nanigans advertising automation software powers the world’s
leading in-house performance marketing teams. Offered as
Software-as-a-Service, Nanigans software features programmatic
media buying, predictive revenue optimization, and real-time
business intelligence across today’s most valuable channels.
Nanigans is headquartered in Boston, with offices in New York, San
Francisco, Seattle, London, Sydney, and Singapore.
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Nanigans, Inc.Cheryl Morris, 508-289-1446cheryl@nanigans.com